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Senior Growth Marketing Manager-

2 weeks ago

Gurgaon, Haryana, India Contify Full time ₹ 15,00,000 - ₹ 20,00,000 per year

About Contify

Contify is a technology company that offers an AI-enabled Market and Competitive Intelligence (MCI) platform to help professionals make informed decisions. Contify helps organizations such as Ericsson, EY, Wipro, Deloitte, L&T, BCG, MetLife, etc., track information on their competitors, customers, industries, and

topics of interest. Contify delivers unique strategic updates by continuously monitoring over 500,000+ sources in real-time. Contify is rapidly growing, with more than 275 people across two offices in India. Contify is the winner of Frost and Sullivan's Product Innovation Award for Market and Competitive Intelligence Platforms.

Role Overview

We are looking for a Senior Growth Marketing Manager to lead demand generation and growth initiatives across inbound and outbound channels. This role is central to scaling Contify's marketing engine globally (US, UK, EU, APAC, Middle East). You will be responsible for building data-driven campaigns, driving pipeline growth and aligning closely with Sales, Product Marketing, and Solutions teams to accelerate revenue.

This is a high impact role for a strategic yet hands on marketer who thrives in a fast paced B2B SaaS environment and can blend creativity with analytical rigor.

Key Responsibilities

Growth & Demand Generation

  • Own the global demand generation strategy and execution to drive MQL → SQL → Opportunity pipeline.
  • Build and scale multi channel campaigns (email, LinkedIn, paid media, events, SEO, webinars, content syndication).
  • Develop persona and industry specific campaign plays aligned to Contify's ICPs and buying cycles.
  • Optimize campaigns for conversion rates, cost of acquisition (CAC), and ROI.

Content & Messaging

  • Partner with Product Marketing to craft value driven messaging for Strategy, Marketing, Product and Intelligence personas.
  • Drive growth focused content such as case studies, industry landing pages, thought leadership blogs and outbound nurture sequences.
  • Experiment with new growth levers (e.g., interactive content, ABM campaigns, AI-powered personalization).

Data & Analytics

  • Define and track funnel KPIs: MQLs, SQLs, Opps, CAC, pipeline velocity, ARPA contribution.
  • Leverage HubSpot/Outreach, Google Analytics, LinkedIn Campaign Manager, and SEO tools to optimize performance.
  • Run regular A/B tests across campaigns, messaging, and creative assets.

Cross- Functional Collaboration

  • Partner with Sales and SDR teams to align campaign outputs with outreach sequences and quarterly targets.
  • Collaborate with Solutions and Customer Success teams to mine customer stories and signal-led case studies.
  • Support leadership in GTM strategy reviews with data-driven insights.

Requirements

  • 6-8 years of experience in B2B SaaS marketing with at least 3 years in a growth or demand generation leadership role.
  • Proven track record of driving pipeline growth in Enterprise SaaS (ARR $5M+ preferred).
  • Deep knowledge of inbound and outbound demand generation tactics.
  • Hands-on experience with HubSpot/Marketo, LinkedIn Ads, Google Ads, SEO/SEM, and analytics tools.
  • Strong storytelling skills to translate product capabilities into business outcomes.
  • Analytical mindset with ability to manage budgets, optimize CAC and report on campaign ROI.
  • Excellent communication and stakeholder management skills.
  • Experience in the competitive/market intelligence category is a plus.

Why join us

  • Work at the intersection of AI, SaaS, and competitive intelligence in a fast-growing global company.
  • Own end-to-end growth strategy with direct impact on pipeline and revenue.
  • Collaborate with a high-performing global Sales, Solutions, and Marketing team.
  • Competitive compensation and growth path into Marketing leadership.

How to Apply

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for the role to

Note

Contify is a people-oriented company. Emotional intelligence, therefore, is a must. You enjoy working in a team environment, supporting your teammates in pursuing our common goals, and working with your colleagues to drive customer value. You strive to improve not only yourself but also those around you.