Google Ads Executive

2 days ago

Delhi, Delhi, India Socio Labs Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Company Description

Socio Labs is a dynamic digital agency that specializes in providing comprehensive digital marketing solutions. Our passionate and collaborative team works closely with clients to deliver innovative digital makeovers. We offer services including Website Development, SEO, Social Media Marketing, Pay Per Click Advertising, and Remarketing to transform and enhance your digital presence. Based in New Delhi, Socio Labs prides itself on staying ahead with the latest trends and creative content to boost web visibility.

Role Description

This is a full-time, on-site role for a Google Ads Executive located in New Delhi. The Google Ads Executive will manage and optimize pay-per-click (PPC) campaigns across various platforms such as Google Ads. Day-to-day tasks include keyword research, campaign creation, ad copywriting, performance tracking, and reporting. The role involves closely monitoring budgets, analyzing data to improve campaign performance, and staying updated with industry trends.

Key Responsibilities

  • Plan, create, manage, and optimize Google Ads campaigns (Search, Display, Shopping, and YouTube).
  • Conduct keyword research, competitor analysis, and audience targeting to ensure campaign success.
  • Track, analyze, and optimize campaign performance (CTR, CPC, CPA, ROAS) with data-driven strategies.
  • Create ad copies and run A/B tests to maximize conversions.
  • Manage budgets efficiently and ensure cost-effective ad spends.
  • Prepare performance reports and present campaign insights to clients.
  • Act as the
    primary point of contact
    for assigned clients, addressing queries and providing strategic recommendations.
  • Coordinate with internal teams (design, content, strategy) to align campaign goals with client expectations.
  • Stay updated with the latest Google Ads features, trends, and policies.

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • 1–3 years of proven experience in Google Ads campaign management.
  • Strong understanding of Google Ads Manager, Analytics, Tag Manager, and conversion tracking.
  • Excellent communication and presentation skills for
    client interactions
    .
  • Ability to explain technical campaign insights in simple, client-friendly language.
  • Google Ads Certification preferred.
  • Strong organizational skills and attention to detail.

What We Offer

  • Competitive salary + performance incentives.
  • Exposure to diverse industries and client portfolios.
  • Direct client-handling experience for faster career growth.
  • A collaborative, fast-paced work environment with learning opportunities.

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