Media Writer

About Lokal

Lokal is India's largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they've historically lacked access to:

• Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
• Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
• GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
• Dostt – Make new friends through voice chats, games, and real, authentic conversations
• Eaze – A safe space to explore emotional well-being via community-driven support
• AstroLokal – Instant access to trusted astrologers through audio and chat
• And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

About the Role

We are seeking an experienced and creative Kannada Media Writer who can take complete ownership of our magazine-style long-form content and shareable card formats. This is a high-responsibility role where you will help shape the voice and direction of our Kannada content strategy across internal platforms, staying ahead of trends and ensuring audience engagement at scale. The ideal candidate is not just a writer but a storyteller, trend-spotter, and collaborator.

Responsibilities:

• Research, write, and edit long-form News based / Analysis essays and magazine-style content on both trending and evergreen topics.
• Create content ideas and provide guidance for infographics, collaborating with designers to visualize impactful stories.
• Spot breaking and trending topics early and work with the design team to turn them into high-impact visual stories.
• Write hook-lined scripts for shareable cards, in-app features, and various internal content platforms.
• Leverage strong understanding of Push Notifications (PN), Click-Through Rate (CTR), and other content performance metrics to optimize engagement.
• Craft engaging and attention-grabbing push notification titles that drive audience curiosity and clicks.
• Use Google Sheets to manage content pipelines, track deadlines, and contribute to operational tasks.
• Take full ownership of the Kannada Media vertical (magazines + shareable cards), ensuring content quality and performance.
• Maintain a strong grasp of the pulse of Kannada-speaking audiences, especially in tier 2, tier 3 cities, and rural areas.
• Stay informed on national and international developments to ensure content remains timely and relevant.

Requirements

• A strong writer fluent in Kannada (reading, writing, and speaking) with a knack for turning complex topics into engaging narratives.
• Graduate in Journalism, Mass Communication, Literature, or a related field.
• Highly interested in current affairs, local culture, and storytelling through multiple formats.
• Detail-oriented with excellent research skills and a strong sense of visual storytelling.
• Comfortable working under tight deadlines in a fast-paced environment.
• Collaborative and open to feedback while working across content, design, and product teams
• Knowledge of push notifications and audience engagement strategies is a plus.
• 1–3 years of relevant experience in a startup or digital media company.
• Understanding of social media dynamics and content that drives engagement.
• Comfortable working on a personal device and starting tasks with minimal onboarding.

Benefits

• Private Health Insurance
• Pension Plan
• Paid Time Off

About the company

Lokal - India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with 50M+ downloads as on today.