Digital Marketing Strategist in Kolkata

5 days ago

Greater Kolkata Area, India Nature Technologies Pvt Ltd Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Key Responsibilities

  • Assist in planning and executing integrated digital marketing campaigns across platforms (Google, Meta, LinkedIn, etc.)
  • Perform basic SEO tasks like keyword research, content optimization, and backlink tracking
  • Manage social media accounts and schedule engaging content
  • Monitor and run paid ad campaigns (Google Ads, Facebook Ads, and LinkedIn Ads)
  • Create and send newsletters and marketing emails using tools like Mailchimp, HubSpot, etc.
  • Work with content and design teams to support campaign goals
  • Track campaign performance using tools like Google Analytics, Google Search Console, and social media insights
  • Prepare basic performance reports and suggest actionable improvements

Stay updated with industry trends and platform algorithm changes

About Company: Nature Technologies Pvt Ltd is a global software development company headquartered in Kolkata, India, with offices located in New Delhi and Florida, USA. The company was founded in 2007 and has since then grown to become a leading player in the software development industry. With a team size of over 100 professionals, Nature Technologies Pvt Ltd is renowned for its expertise in developing enterprise software, software-as-a-service, branding and marketing, as well as large enterprise web application development. The company's software solutions are designed to be scalable, secure, and user-friendly. Apart from software development, Nature Technologies Pvt Ltd also provides branding and marketing services to help businesses build their brand identity and reach a wider audience. The company's team of marketing experts works closely with clients to develop effective branding and marketing strategies that help them achieve their business goals.

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