PPC Specialist
4 days ago
- Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn, and other paid platforms.
- Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
- Analyze and interpret data, trends, and insights to maximize ROI and lower CPA.
- Manage and monitor budgets, bids, and daily spends across campaigns.
- Create detailed performance reports with actionable insights for clients and management.
- Stay updated with the latest PPC trends, tools, and algorithm updates.
- Collaborate with the creative and SEO teams to ensure consistent brand messaging.
Required Skills
- Strong knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Experience with Google Analytics, Tag Manager, and Conversion Tracking.
- Proficiency in keyword planning tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
- Strong analytical and Excel/reporting skills.
- Ability to manage multiple campaigns independently.
- Excellent written and verbal communication skills.
Preferred Qualifications
- Google Ads Certification (Search, Display, Video, Shopping)
- Experience with E-commerce or Lead Generation campaigns
- Knowledge of remarketing and funnel optimization strategies
Job Type: Full-time
Pay: ₹10, ₹25,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
- Work from home
Work Location: Remote
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