 
						Digital Marketing Manager – D2C Ecommerce
2 days ago
Company
: Comfort Click
Job role:
We are seeking an experienced Digital Marketing Manager with a strong background in Direct-to-Consumer (D2C) Ecommerce to lead and scale our performance marketing efforts. The ideal candidate will be highly skilled in running revenue-driven campaigns across paid media and email channels, with proven expertise in strategy, execution, and optimization.
Key Responsibilities
- Own end-to-end digital marketing strategy and execution for
 D2C ecommerce growth
 .
- Manage and optimize
 Google Ads
 (Performance Max, Shopping Ads, Search, Display, YouTube) and
 Meta Ads
 (Facebook & Instagram) for
 sales and conversion-driven campaigns
 .
- Lead
 email marketing campaigns
 using Klaviyo, including automation flows, segmentation, and retention strategies.
- Ensure accurate tracking, reporting, and measurement through
 GA4
 and other analytics platforms.
- Manage
 Google Merchant Center (GMC)
 for product feed optimization and compliance.
- Plan and execute
 revenue-oriented performance marketing campaigns
 with focus on ROAS, CAC, and LTV.
- Collaborate with creative, product, and tech teams to improve campaign performance and customer journey.
- Continuously A/B test creatives, audiences, and landing pages to drive higher conversions.
- Stay updated with industry trends, algorithm changes, and best practices in ecommerce performance marketing.
Qualification
- Overall
 8–12 years of experience in digital marketing is mandatory.
- D2C Ecommerce:
 Minimum 5 years of hands-on experience in scaling ecommerce businesses.
- Proven expertise in
 Google Ads, Meta Ads, Email Marketing (Klaviyo)
 .
- Strong knowledge of
 Performance Max, Shopping Ads, GMC, GA4
 .
- Demonstrated success in driving
 sales, conversions, and revenue growth
 through paid campaigns.
- Analytical mindset with ability to translate data into actionable insights.
- Strong communication and leadership skills to manage cross-functional collaboration.
Preferred Skills
- Experience in
 Shopify
 or other ecommerce platforms.
- Knowledge of CRO tools for improving conversion rates.
- Experience in managing budgets at scale (₹50L+ monthly preferred).
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