
Digital Marketing Manager – D2C Ecommerce
3 days ago
Company
: Comfort Click
Job role:
We are seeking an experienced Digital Marketing Manager with a strong background in Direct-to-Consumer (D2C) Ecommerce to lead and scale our performance marketing efforts. The ideal candidate will be highly skilled in running revenue-driven campaigns across paid media and email channels, with proven expertise in strategy, execution, and optimization.
Key Responsibilities
- Own end-to-end digital marketing strategy and execution for
D2C ecommerce growth
. - Manage and optimize
Google Ads
(Performance Max, Shopping Ads, Search, Display, YouTube) and
Meta Ads
(Facebook & Instagram) for
sales and conversion-driven campaigns
. - Lead
email marketing campaigns
using Klaviyo, including automation flows, segmentation, and retention strategies. - Ensure accurate tracking, reporting, and measurement through
GA4
and other analytics platforms. - Manage
Google Merchant Center (GMC)
for product feed optimization and compliance. - Plan and execute
revenue-oriented performance marketing campaigns
with focus on ROAS, CAC, and LTV. - Collaborate with creative, product, and tech teams to improve campaign performance and customer journey.
- Continuously A/B test creatives, audiences, and landing pages to drive higher conversions.
- Stay updated with industry trends, algorithm changes, and best practices in ecommerce performance marketing.
Qualification
- Overall
8–12 years of experience in digital marketing is mandatory. - D2C Ecommerce:
Minimum 5 years of hands-on experience in scaling ecommerce businesses. - Proven expertise in
Google Ads, Meta Ads, Email Marketing (Klaviyo)
. - Strong knowledge of
Performance Max, Shopping Ads, GMC, GA4
. - Demonstrated success in driving
sales, conversions, and revenue growth
through paid campaigns. - Analytical mindset with ability to translate data into actionable insights.
- Strong communication and leadership skills to manage cross-functional collaboration.
Preferred Skills
- Experience in
Shopify
or other ecommerce platforms. - Knowledge of CRO tools for improving conversion rates.
- Experience in managing budgets at scale (₹50L+ monthly preferred).
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