Senior Digital Marketer

Position: Mobile App Marketer

Location: Gurgaon

Type: Full-Time

Experience Level: Mid to Senior

About Us:

We're a fast-growing, innovative company looking to revolutionize the mobile experience. Our mission is to bring value to our users through top-tier mobile apps, and we're searching for a talented Mobile App Marketer to amplify our reach and impact. If you're passionate about data-driven marketing, user acquisition, and optimizing the mobile experience, we'd love to hear from you

Position Summary:

As a Mobile App Marketer, you'll drive our app's marketing strategy and execute campaigns to attract, engage, and retain users. You will play a pivotal role in our team, leveraging both creative and analytical approaches to increase app visibility, downloads, and user engagement across various channels.

Key Responsibilities:

User Acquisition: Develop and implement user acquisition strategies across various paid and organic channels (social media, Google Ads, app stores, Apple Search Ads, influencer marketing).

App Store Optimization (ASO): Lead ASO efforts, including keyword research, app store listings, A/B testing, and conversion rate optimization, to improve visibility and downloads.

Campaign Management: Plan, execute, and manage marketing campaigns, including push notifications, in-app messages campaigns.

Analytics and Reporting: Track, analyze, and report on key performance metrics. Use data-driven insights to optimize campaigns and measure their impact on user engagement and retention.

Customer Retention and Engagement: Develop strategies to boost user engagement and retention through personalized messaging, re-targeting campaigns, loyalty programs, and user feedback.

Collaboration: Work closely with product, design, and content teams to align app marketing with the overall brand vision and product goals.

Market Research: Stay up-to-date on industry trends, competitor activities, and new marketing techniques to keep our app relevant and competitive.

Requirements:

Experience: 3+ years of experience in mobile app marketing, with a strong portfolio of successful user acquisition and engagement campaigns.

Technical Skills: Proficiency in app store analytics tools (e.g., Google Analytics for Firebase, App Annie, Adjust) and ad platforms (e.g., Google Ads, Meta Ads, Youtube Ads, Instagram Ads).

Analytical Mindset: Strong data analysis skills with the ability to derive actionable insights from campaign performance.

Creativity: Innovative mindset with a knack for crafting engaging marketing materials tailored to different user segments.

ASO Expertise: Proven experience in App Store Optimization and familiarity with App Store algorithms.

Project Management: Excellent organizational skills with the ability to manage multiple campaigns and projects simultaneously.

Communication Skills: Strong written and verbal communication skills, with an ability to collaborate across teams effectively.

Good knowledge of Excel for Report Making & good presentation skills.

Nice-to-Haves:

Knowledge of UI/UX principles to work closely with design teams.

Relevant Work Experience

• Candidates should have experience working on 10 Android mobile apps and 5 iOS mobile apps marketing ASO.

Industry: IT Services and Consulting

Industry

• IT Services and IT Consulting

Employment Type

Full-time

Job Type: Full-time

Pay: Up to ₹75,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Notice Period

Experience:

• total work: 3 years (Required)
• Mobile Application marketing: 4 years (Preferred)

Location:

• Gurgaon, Haryana (Preferred)

Work Location: In person