Director of MarTech

The Role

Are you a technical leader who thrives at the intersection of marketing strategy and robust engineering? We are seeking a
Technical Director, MarTech

to be the crucial
bridge between our development teams and our clients.

This pivotal role requires an individual with a deep, authoritative technical mind—someone who can truly understand complex requirements, assess platform risks, and architect scalable, high-performing MarTech solutions. Simultaneously, you will be a masterful communicator, translating these technical concepts into clear, compelling, and commercially sound insights for non-technical stakeholders and client executives.

You will be responsible for
building, mentoring, and scaling our development capability

across key marketing technology platforms, including
WordPress

and
Adobe Experience Manager (AEM)

. A core function of this leadership role is to implement
best-practice systems and agile processes

to ensure our engineering output is efficient, compliant, and world-class.

Key Responsibilities

• Technology & Quality Assurance:

Oversee and assure the quality, performance, and strategic alignment of the technology team's output across all client engagements.
- Strategic Scoping & Documentation:

Lead the scoping of new MarTech requirements, translating client business needs and marketing strategies into detailed, accurate technical specifications and documentation.
- Workflow Optimization & Governance:

Continuously improve development workflows, systems, and delivery processes (DevOps, QA, CI/CD) to enhance team productivity and velocity.
- Team Development & Recruitment:

Drive the ongoing professional development, mentoring, and recruitment of the engineering team, fostering a culture of technical excellence and accountability.
- Innovation & Future-Proofing:

Stay ahead of the curve on the latest trends in development,
Generative AI

, and emerging marketing technology, incorporating strategic insights into our service offerings and roadmaps.

Who This Role Suits

This is an ideal role for a
technically-minded leader

who possesses the following attributes:

• The Ex-Developer Leader:

An individual with a strong development background who now enjoys the challenge of
leading and mentoring teams

as much as the satisfaction of architecting a perfect solution.
- A Collaborative Driver:

A true
problem-solver

who thrives on cross-functional collaboration and excels in the demanding, fast-paced environment of an agency.
- The Confident Communicator:

A
persuasive and confident communicator

capable of building instant rapport with clients and effectively motivating geographically dispersed teams.
- The Systems Architect:

A
systems thinker

who genuinely enjoys identifying bottlenecks and refining workflows for maximum efficiency and quality.
- The Owner:

Someone comfortable with a high degree of
autonomy, ownership

, and navigating the occasional ambiguity or "organized chaos" that comes with rapid growth.

Must Have

• Agency Experience:

Proven experience working in a digital or creative agency setting, with exposure to delivery models in
Western markets

(e.g., North America, UK, Europe, ANZ).
- Client Communication:

Demonstrated ability to
communicate directly and effectively with senior-level clients

(Director/VP/C-Suite), presenting technical strategy and solutions with clarity and confidence.
- MarTech Platform Expertise:

Deep technical understanding of the MarTech landscape, with mandatory, in-depth experience in architecting and delivering solutions on:
- WordPress

(including enterprise-level and headless setups)
- Adobe Experience Manager (AEM)
- Familiarity with marketing automation platforms like
Marketo

is essential.
- Strong Network:

An established professional network of developers, architects, and technical specialists that can be leveraged for future recruitment and partnership opportunities.