Ads Copywriter
6 days ago
Role & responsibilities
- Write high-converting ad copy for Meta, Google, YouTube, LinkedIn & more.
- Research markets, competitors & audiences to craft relevant messaging.
- Create scroll-stopping headlines, hooks & CTAs.
- Collaborate with performance marketers, designers & editors for impactful campaigns.
- Build A/B testing frameworks & optimise for conversions.
- Analyse campaign data & refine copy to improve ROI.
- Maintain brand voice while driving performance.
- Stay updated on platform trends, policies & consumer behaviour.
Preferred candidate profile
- Strong grasp of consumer psychology, storytelling & purchase triggers.
- Knowledge of CRO principles & SEO basics for ad copy.
- Quick at crafting hooks & scroll-stopping headlines.
- Experience with A/B testing, funnel optimisation & analytics.
- Exposure to DTC/e-commerce/personal care brands (a plus).
- Familiarity with Al-assisted copy tools while keeping originality intact.
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