Ads Copywriter

5 days ago


Gurgaon, Haryana, India Innovist Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Write high-converting ad copy for Meta, Google, YouTube, LinkedIn & more.
  • Research markets, competitors & audiences to craft relevant messaging.
  • Create scroll-stopping headlines, hooks & CTAs.
  • Collaborate with performance marketers, designers & editors for impactful campaigns.
  • Build A/B testing frameworks & optimise for conversions.
  • Analyse campaign data & refine copy to improve ROI.
  • Maintain brand voice while driving performance.
  • Stay updated on platform trends, policies & consumer behaviour.

Preferred candidate profile

  • Strong grasp of consumer psychology, storytelling & purchase triggers.
  • Knowledge of CRO principles & SEO basics for ad copy.
  • Quick at crafting hooks & scroll-stopping headlines.
  • Experience with A/B testing, funnel optimisation & analytics.
  • Exposure to DTC/e-commerce/personal care brands (a plus).
  • Familiarity with Al-assisted copy tools while keeping originality intact.

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