Program Distribution Lead

Optimite is the Email Ops-as-a-Service partner for high-growth eCommerce brands and agencies. We fully manage email strategy, copy, design, development, QA, and reporting - so our clients can step out of the inbox and scale faster. Trusted by over 500 teams globally, we deliver fast, conversion-focused email systems built on Figma and executed in 48 hours or less.

With a mission to become the World's No. 1 Email Marketing Agency, we're scaling at hyper-growth. Our founders, Nishant and Sushant Yadav, launched Optimite in 2019 and have since partnered with the largest Shopify brands and digital agencies across the US and Europe.

Location: India (Remote)

Work Timings: 10am - 7pm IST or 1pm - 10pm IST depending on the role

Working Days: Monday to Friday, with 2 alternate Saturdays working

Note: Only shortlisted candidates will be contacted

We're now building a media and distribution engine to take Optimite global. That means:

• Founders telling raw stories (discipline, mistakes, decisions).
• Optimite publishing authority content (playbooks, teardowns, reports).
• Both lanes running in parallel, compounding reach, credibility, and pipeline.

This role is about owning that engine: designing programs and distributing them at scale.

We're looking for a Program & Distribution Lead to turn Optimite's stories and expertise into programs that the ecommerce industry looks forward to and to make sure those programs actually reach the right people at scale.

This isn't a "community manager" job or a "content marketer" job. It's closer to being a showrunner with growth DNA:

• You'll create repeatable formats (roundtables, playbooks, reports).
• You'll ensure every piece has a distribution plan (LinkedIn, YouTube, IG, newsletters, podcasts, paid).
• You'll set up the ops so the system can scale.

• Design and run Optimite's first branded programs:
• The Best Email Design Newsletter - a weekly go-to for retention and CRM leaders.
• Lifecycle & Retention Roundtables - invite-only discussions for industry operators.
• The D2C Growth Report - quarterly teardown and insights report.
• Start small with pilots evolve into polished, repeatable programs.
• Ensure every program creates content assets recaps, swipe files, guides, and templates.

• Build Optimite's brand layer through high-value content formats:
• Playbooks (e.g. BFCM Guide, Retention Mastery, Lifecycle Playbook).
• Templates, swipe files, teardown reports, and newsletters.
• Collaborate with design, content, and marketing ops to make every output polished, scalable, and consistent.
• Publish 4–6 Optimite-branded posts/snippets per month derived from events, reports, or guides.
• Repurpose insights into ToFu assets that drive awareness and inbound interest.

• Own distribution across LinkedIn, newsletters, podcasts, YouTube, and industry communities.
• Pair organic + paid to drive consistent reach and awareness.
• Build for return value - content people subscribe to, save, and reference.
• Create a repeatable distribution system that compounds reach each month.

• Set up ClickUp workflows for programs, content, and distribution.
• Create KPI dashboard tracking attendance, subscribers, assets shipped, and inbound signals.
• Write playbooks & SOPs so the brand engine can scale independently.

Must-Have

• Proven experience designing and running programs (e.g. webinars, benchmark reports, playbooks, teardown series).
• Strong understanding of distribution mechanics across LinkedIn, YouTube, Instagram, newsletters, and paid retargeting.
• Ability to turn raw founder input into publishable assets (POV blogs, case studies, swipe files).
• Comfort with ops tools (ClickUp, HubSpot/Pipedrive, GA4, Looker Studio) to track programs and ROI.
• Strong storytelling and writing skills - can draft LinkedIn posts, event recaps, and thought-leadership pieces.
• Analytical mindset - can measure KPIs (reach, engagement, inbound leads) and tie them to pipeline.
• Community-building experience - convening small groups (roundtables, AMAs, Slack/Discord) and extracting content from them.
• Hands-on execution - not just strategy; you can ship content, run events, and set up systems yourself.

Good-to-Have

• Prior experience in B2B SaaS, ecommerce tools, or agency marketing.
• Comfort with video workflows (briefing editors, shaping cuts for YouTube Shorts/LinkedIn).
• Exposure to enterprise audiences and what makes authority content resonate with them.
• Familiarity with paid media (LinkedIn Ads, YouTube Ads, Meta retargeting).
• Ability to moderate events or webinars (comfortable on camera or live).
• Global exposure worked with remote-first, international teams.
• Interest in fitness/lifestyle storytelling (to align with Optimite's founder narrative).