Trade Marketing Executive- Chennai
14 hours ago
Objective of the role:
Plan & Execute Trade Marketing activities to build Brand Awareness/Recall/Loyalty and to increase market share
Key Responsibilities:
- Understand the Business objectives, opportunities & challenges to develop TM initiatives in coordination with regional sales team & central TM team.
- Custodian of Sales performance parameters, analysis & contributor to action plans
- Develop impactful promotional partnerships & mechanisms for trade partners & consumers like Distributor/Retailer loyalty programs etc.
- New Product Launch Execution
- Anchor all promotional, Display, POS activities at local level In shop Activation. Monitor adherence to placement & merchandising norms through regular Market audits.
- Trade Activity & Event Calendar identify & participate in events/forums.
- Competition activity information
- Vendor management
KRA :
- Primary Sales
- New Launches
- Sampling
- Planning & execution of TM Calendar
- Store Visibility & Activation
- Trade Engagement programs
Note: TME role will handle TN and Kerala, with HQ in Chennai.
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