- SMA - Sr. Marketing Analytics

1 week ago

Bengaluru, Karnataka, India Nexthire Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About the role :

You'll lead one or more Analytics PODs to deliver accurate, on-time

marketing performance data across Google & Meta Ads. You'll triage work,

enforce SLAs, mentor analysts, and ship RCA Data Packs (data-only) fast—

while raising the bar on SQL/Python/R automation, reliability, and stakeholder

communication.

What you'll do (Responsibilities)


• Own POD outcomes: triage the queue (Base / Ad-hoc / RCA Data

Pack / Automation), set ETAs, enforce SLAs.


• Lead RCA Data Packs: produce comparatives, movers, and driver

bridges within ≤4 hours of acceptance for data-heavy clients; hand off to

Marketing for narrative/recommendations.


• Drive Marketing strategy and insights to help marketing team

achieve the business goals as set by the clients


• Quality gate: sign-off on accuracy and completeness; run proactive

anomaly detection and issue flags.


• Automation & scale: design/oversee SQL + Python/R workflows

that reduce manual ops and improve run health.


• Stakeholder comms: crisp updates, risks & revised ETAs; weekly

syncs with Marketing POCs.


• Scope control: accept only DoR-ready requests; channel scope

changes into CRs.

What you'll bring (Requirements)


• 3–5 years in marketing analytics/performance analytics; 2–4

years leading analysts.


• Google Ads & Meta Ads expertise: data models, common KPIs

(CPC/CPM/CVR/CPA/ROAS/AOV), attribution nuances is a must


• Strong SQL (window functions, joins, performance tuning)

and Python or R for analysis/automation.


• BI proficiency (Metabase/Looker/Tableau) and Google Sheets for

stakeholder-friendly outputs.


• Leadership & crisp communication: clear triage, sharp status

updates, decisive escalations.


• Bias to action, high ownership, calm under daily cut-offs.

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