Marketing Manager

2 weeks ago

Chennai, Tamil Nadu, India Wonderla Holidays Full time ₹ 6,00,000 - ₹ 18,00,000 per year

As the Marketing Manager for our upcoming Chennai park, youll play a pivotal role in launching and scaling Wonderlas most ambitious project yet.

Key Responsibilities

1.Marketing Strategy & Planning :

  • Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets.
  • Plan integrated campaigns for season launches, festivals, new attractions, and special events.

  • Conduct market research to understand and stay abreast of guest preferences, competitor activity, and local trends, on a continual basis

  • Digital & Performance Marketing

  • Coordinate with central digital teams to drive paid campaigns (search, social, display, programmatic) for ticket sales and awareness.

  • Monitor website traffic, conversion rates, and online booking performance.

  • Leverage SEO, local listings, and review platforms (Google, District, BMS etc.) for brand presence

  • Offline & BTL Marketing

  • Plan and execute outdoor campaigns (hoardings, transit ads, etc.) and community activations

  • Ideate and Execute offline activation campaigns at both primary catchment market (Greater Chennai region & North TN) and secondary catchment markets (Central TN, South TN, West TN & South AP) to drive traffic from non-digital native cohorts of the Total Addressable Market (TAM)
  • Build partnerships with local businesses, RWAs, malls, and tourism stakeholders
  • Organize promotional events, roadshows, and influencer visits to amplify reach in Chennai & Rest of TN markets.

  • Associate with relevant regional events to build awareness and affinity

  • Content & Communication

  • Partner with the design team for creation of park-level creatives, videos, and branded content

  • Collaborate with Social Media team for Influencer marketing campaigns & provide regional insights for the content tone
  • Liaise with the PR team for press releases, media visits, and crisis communication.
  • Ensure compliance with brand guidelines & maintain a consistent brand voice.

  • Act as the POC for enabling content creation and timely availability of custom marketing collaterals needed by Institutional and Corporate Business Development teams, as and when required

  • Budget & Reporting

  • Manage the parks marketing budget effectively, optimizing ROI on every activity

  • Track KPIs: footfall, revenue growth, NPS, engagement, lead generation, and campaign performance
  • Prepare monthly and quarterly reports for internal reviews

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