Content Product Marketing

Content Product Marketer (B2B SaaS)

·     
Experience:
4–8 years

·     
Function:
 Marketing

·     
Location:
Bengaluru (in-office)

·     
Team:
Rakuten SixthSense (API Security)

About Rakuten SixthSense

Rakuten SixthSense is an API Security platform that gives engineering and security teams real-time traffic monitoring, deep payload analysis, and protection against API-specific threats (e.g., BOLA/BFLA, business-logic abuse, shadow/zombie APIs). Rakuten SixthSense complements WAFs, DAST, and SCA with continuous runtime protection, comprehensive API discovery, usage analytics, and AI-driven anomaly detection. We deploy flexibly (SaaS, on-prem, or hybrid) and integrate cleanly with modern API gateways and cloud stacks.

The Role

We're looking for a hands-on Content Product Marketer who owns
end-to-end inbound lead generation
through content. You'll build the content engine (strategy → execution → measurement) across
LinkedIn
,
ebooks/whitepapers
, and
website pages/landing pages
to attract, educate, and convert our ICP:
DevSecOps, Platform, and Engineering leaders
.

What You'll Do

• Own inbound pipeline
  from content: run the editorial calendar, and drive MQL/SQL impact from organic, social, and gated assets.
• Content strategy & execution:
  research topics, craft narratives, and ship high-quality content for LinkedIn, ebooks, whitepapers, blog posts, solution pages, and gated landing pages.
• Website growth:
  plan and publish SEO-backed pages, A/B test headlines, CTAs, and forms to lift CVR.
• Thought leadership:
  turn SME input (security researchers, platform engineers) into crisp POVs, technical explainers, and leadership posts.
• Campaigns & launches:
  package features/use cases into value-led stories; build landing pages, nurture sequences, and social promos.
• Gated content engine:
  produce ebooks, reports, and checklists (e.g., API discovery, BOLA prevention, runtime protection) with clear hooks and strong offers.
• LinkedIn program:
  run a steady drumbeat of company & exec posts; experiment with formats (carousels, threads, videos) to grow followers and engagement.
• Analytics & reporting:
  instrument GA4/Search Console/marketing automation; monitor content velocity, rankings, traffic, engagement, and MQLs; double down on what works.
• Sales/SDR enablement:
  convert assets into battlecards, talk tracks, and case-study one-pagers to accelerate opportunities.
• Workflow management:
  brief designers, videographers, and keep everything on brand and on time.

What You'll Bring

• 4–8 years
  of content marketing for
  B2B SaaS
  , with measurable impact on
  inbound pipeline
  .
• A strong portfolio spanning
  LinkedIn posts
  ,
  long-form assets (ebooks/whitepapers)
  ,
  SEO blog/website
  content, and
  conversion-focused landing pages
  .
• Working knowledge of
  SEO
  (keyword research, topical authority, internal linking),
  CRO
  , and funnel analytics.
• Comfortable turning complex technical topics (APIs, security, cloud) into clear, business-outcome-driven stories.
• Tools you know:
  GA4, Search Console, Ahrefs/Semrush, and AI-prompting for strategy and execution
• Excellent project management, stakeholder communication, and an experimenter's mindset.

Nice to Have

• Cybersecurity or developer-tools experience (API gateways, service mesh, WAAP).
• Experience marketing to
  DevSecOps/Platform/Engineering
  leaders in India or APAC.
• Webinar/podcast production, customer research/interviews, and PR coordination.

How We'll Measure Success

• Inbound MQLs & pipeline
  attributed to content (first-touch & multi-touch).
• Organic search growth:
  qualified organic sessions, non-brand share.
• Conversion metrics:
  landing page CVR, gated content CVR, and form-fill quality.
• LinkedIn performance:
  follower growth, engagement rate, and traffic contribution.
• Content velocity & quality:
  assets shipped per month and SME/AE feedback.

Why Join

• Build the content engine for a fast-growing API Security product.
• Ship work that reaches senior engineering/security buyers and directly drives revenue.
• Flexible, high-ownership role with room to experiment and scale.