Fashion Design

Anuprerna is looking for someone with experience in Fashion Design, Branding & Collection Launch to own the entire lifecycle of new clothing and home collections: from concept and design to production, launch, and ongoing marketing.

The ideal candidate has already taken at least one clothing collection from idea to market, end to end: design, sampling, production coordination, packaging, campaign planning, and launch across online and offline channels.

Key Responsibilities

End-to-End Collection Ownership

• Own the full journey of each collection: trend and market research, concept, design, sampling, approvals, production follow-up, packaging, launch campaigns, and post-launch review.
• Build clear collection calendars and critical paths, and ensure design, production, and marketing are aligned to launch timelines.

Design & Product Development

• Develop design directions, moodboards, and collections for apparel, fabrics, and homeware aligned with brand and business goals.
• Create detailed tech packs / design specs and work closely with production, sampling units, and vendors to ensure feasibility, fit, finishing, and quality.
• Iterate based on fit, costing, and buyer feedback and finalize the line for launch.

Branding, Packaging & Presentation

• Define the visual identity of collections: silhouettes, colors, styling, lookbooks, and overall brand expression.
• Conceptualize and finalize packaging and unboxing experiences that match the brand's slow fashion and artisan-first positioning.
• Ensure product pages, line sheets, and catalogues reflect the right mix of design detail and commercial clarity.

Marketing & Launch (Online + Offline)

• Plan and execute launch campaigns for each collection across website, social media, email, and partner platforms.
• Brief, plan, and oversee photoshoots and video shoots: model, flatlay, lifestyle, process, and campaign content.
• Work with the team to execute offline activations: pop-ups, exhibitions, trade shows, and in-store events, including visual merchandising and on-ground storytelling.
• Coordinate with performance / growth marketing to align creative, messaging, and landing pages for campaigns.

Brand Presence & Performance

• Maintain a consistent visual and narrative identity for Anuprerna across all digital and physical touchpoints.
• Track how collections perform (sell-through, hero products, slow movers) and feed those learnings back into design and launch planning.
• Work closely with cross-functional teams (production, ecommerce, marketing, sales) to keep communication tight and execution disciplined.

Qualifications

• Bachelor's degree in Fashion Design, Fashion Communication, Fashion Marketing, or related field.
• Minimum 3 years of experience in fashion design and branding, preferably with a D2C or emerging fashion brand.
• Mandatory: Proven end-to-end ownership of at least one clothing collection launch (from concept and design to production, packaging, and go-live marketing across online and/or offline channels).
• Strong understanding of fabrics, apparel construction, and preferably some exposure to homeware or lifestyle products.
• Experience planning and executing shoots and creating content, photography, and video assets for online platforms (Instagram, Meta, Pinterest, website, email).
• Comfortable working with production teams, sampling units, vendors, and marketing to keep timelines and quality on track.
• Strong aesthetic sense, attention to detail, and clear communication; able to operate in a hands-on, fast-evolving environment.

Job Types: Full-time, Permanent, Fresher

Pay: ₹250, ₹300,000.00 per year

Application Question(s):

• Have you been involved in offline pop ups / exhibitions for a clothing or lifestyle brand, and are you comfortable traveling to and working at such events in and around Mumbai (including setup, display, and customer interaction)?
• Are you comfortable with the remuneration provided? What is your current monthly CTC and what is your expected monthly CTC for this role?
• Have you personally owned the end-to-end design and launch of a B2C clothing collection? Share your project details.

Work Location: Remote