Marketo Contractor

7 days ago


Noida, Uttar Pradesh, India Birlasoft Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Country/Region: IN

Requisition ID: 30359

Work Model:

Position Type:

Salary Range:

Location: INDIA - NOIDA- BIRLASOFT OFFICE

Title: Marketo Contractor

Description:

Area(s) of responsibility

Overview

We are looking for a Senior Marketo Developer to lead the design, development, and optimization of advanced marketing automation solutions. This role requires deep technical expertise in Marketo, hands-on API integration experience, and the ability to architect scalable workflows that align with sales and marketing processes.

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Key Responsibilities

Marketo Development & Automation

  • Design, build, and optimize complex Marketo programs, nurture streams, and lead scoring models.
  • Develop and maintain dynamic content, snippets, tokens, and program templates.

API & Integration

  • Develop custom integrations using Marketo REST/SOAP APIs and LaunchPoint connectors.
  • Ensure seamless data flow between Marketo, Salesforce, and third-party systems.

Data Management & Architecture

  • Maintain data hygiene, enrichment, and normalization across platforms.
  • Architect scalable solutions for lead lifecycle, routing, and attribution.

Performance Optimization & Troubleshooting

  • Monitor system performance, troubleshoot sync/API issues, and resolve campaign execution errors.
  • Conduct unit, integration, and regression testing for new solutions.
  • Provide technical documentation, best practices, and mentor junior developers.

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Qualifications

  • 5+ years of hands-on experience with Marketo development and administration.
  • Expertise in Marketo APIs, LaunchPoint services, and integrations with CRMs (preferably Salesforce).
  • Strong skills in HTML, CSS, JavaScript, Velocity scripting, JSON, XML.
  • Proven experience building scalable, modular program templates and workflows.
  • Strong understanding of lead lifecycle management, attribution, and marketing operations best practices.
  • Marketo Certified Expert (MCE) required; additional certifications preferred.

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