Marketo Contractor

11 hours ago


Noida Uttar Pradesh, India BirlaSoft Full time

Country/Region: IN
- Requisition ID: 30359
- Work Model:

- Position Type:

- Salary Range:

- Location: INDIA - NOIDA- BIRLASOFT OFFICE

**Title**:Marketo Contractor**:

- Description:

**Area(s) of responsibility**:

- Overview
We are looking for a Senior Marketo Developer to lead the design, development, and optimization of advanced marketing automation solutions. This role requires deep technical expertise in Marketo, hands-on API integration experience, and the ability to architect scalable workflows that align with sales and marketing processes.
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Key Responsibilities
Marketo Development & Automation
- Design, build, and optimize complex Marketo programs, nurture streams, and lead scoring models.
- Develop and maintain dynamic content, snippets, tokens, and program templates.

API & Integration
- Develop custom integrations using Marketo REST/SOAP APIs and LaunchPoint connectors.
- Ensure seamless data flow between Marketo, Salesforce, and third-party systems.

Data Management & Architecture
- Maintain data hygiene, enrichment, and normalization across platforms.
- Architect scalable solutions for lead lifecycle, routing, and attribution.
- Performance Optimization & Troubleshooting
- Monitor system performance, troubleshoot sync/API issues, and resolve campaign execution errors.
- Conduct unit, integration, and regression testing for new solutions.
- Provide technical documentation, best practices, and mentor junior developers.
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**Qualifications**:

- 5+ years of hands-on experience with Marketo development and administration.
- Expertise in Marketo APIs, LaunchPoint services, and integrations with CRMs (preferably Salesforce).
- Strong skills in HTML, CSS, JavaScript, Velocity scripting, JSON, XML.
- Proven experience building scalable, modular program templates and workflows.
- Strong understanding of lead lifecycle management, attribution, and marketing operations best practices.
- Marketo Certified Expert (MCE) required; additional certifications preferred.