Digital Marketing Specialist

4 days ago

Chennai, Tamil Nadu, India Baasu Consultants Full time ₹ 4,00,000 - ₹ 12,00,000 per year

About the Role

We are seeking a highly creative and organized
Digital Marketing & Content Manager
to handle strategy, content creation, and digital campaigns across three brands. The role requires someone who can balance
content strategy, coordinate video production, and digital marketing campaigns
, ensuring consistent growth and a strong online presence for each brand.

Key Responsibilities-Immigration Consultancy

  • Plan monthly strategy & content calendar.
  • Maintain online presence via regular LinkedIn articles, blogs, and video posts.
  • End-to-end video production: idea → script → approvals → setup & shoot→ editor follow-up → QC → posting.
  • Content for titles & thumbnail contents optimized for
    CTR and reach
    .
  • Manage promotions & campaigns: Meta Ads, Google Ads (awareness, lead gen, retargeting), WhatsApp campaigns (AiSensy).

- Cooking YouTube Channel

  • Plan monthly strategy & content calendar.
  • Plan and execute channel growth strategies (aligned with the YouTube algorithm).
  • Develop recipe ideas & shoot scripts.
  • Manage posting and cross-promotions across
    YouTube, Facebook, and Instagram
    .

- Bakery Brand

  • Plan monthly strategy & content calendar.
  • Handle
    daily cake posts, Reels
    to maintain online presence.
  • Whatsapp Marketing
  • Campaigns for local reach (Instagram, YouTube)
  • Prepare engaging captions and visuals.
  • Identify and execute
    trending reel ideas
    for reach & engagement.

Key Requirements

  • 2–4 years of experience in
    digital marketing / social media management
    .
  • Strong knowledge of
    Meta Ads Manager, Google Ads, and WhatsApp campaign tools (Wati or similar)
    .
  • Hands-on experience with
    content production workflows
    (from scripting to publishing).
  • Strong sense of
    visuals, thumbnails, and titles
    to maximize reach.
  • Basic video direction/editing knowledge; ability to guide editors for high-quality output.
  • Excellent organizational skills to manage multiple brands simultaneously.
  • Language - Tamil & English (must)

Preferred Skills

  • Prior experience with
    YouTube-first brands
    .
  • Knowledge of AI and Storytelling is a Must.
  • Creative mindset for
    trend-based content
    (reels, shorts).

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