Digital Marketing Specialist
1 week ago
About the Role
- We are seeking a results-driven
Digital Marketing Specialist
with proven expertise in
SEO and organic marketing
to join our team. The ideal candidate will be responsible for driving organic growth, improving search visibility, and building brand authority across digital platforms.
Key Responsibilities
- Develop, execute, and optimize
SEO strategies
(on-page, off-page, and technical SEO). - Conduct keyword research, competitor analysis, and site audits to identify growth opportunities.
- Optimize website structure, content, and landing pages for search engines and user experience.
- Implement and monitor
link-building strategies
to strengthen domain authority. - Manage and grow
organic traffic
across multiple digital channels. - Track, analyze, and report performance metrics using
Google Analytics, Search Console, SEMrush/Ahrefs, etc. - Collaborate with content, design, and development teams to align SEO best practices.
- Stay updated with
Google algorithm changes
and SEO/organic marketing trends. - Support content strategy by identifying high-value topics and optimizing existing content.
Requirements
- 3–4 years of hands-on experience in
SEO and organic marketing
. - Strong knowledge of
on-page, off-page, and technical SEO
. - Proficiency with SEO tools such as
Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog
. - Solid understanding of
content marketing and keyword optimization
. - Excellent analytical, communication, and problem-solving skills.
- Ability to work independently and deliver measurable results.
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