Digital Marketing Specialist

1 week ago


Bengaluru, Karnataka, India Craitrix Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role

  • We are seeking a results-driven 
    Digital Marketing Specialist
     with proven expertise in 
    SEO and organic marketing
     to join our team. The ideal candidate will be responsible for driving organic growth, improving search visibility, and building brand authority across digital platforms.

Key Responsibilities

  • Develop, execute, and optimize 
    SEO strategies
     (on-page, off-page, and technical SEO).
  • Conduct keyword research, competitor analysis, and site audits to identify growth opportunities.
  • Optimize website structure, content, and landing pages for search engines and user experience.
  • Implement and monitor 
    link-building strategies
     to strengthen domain authority.
  • Manage and grow 
    organic traffic
     across multiple digital channels.
  • Track, analyze, and report performance metrics using 
    Google Analytics, Search Console, SEMrush/Ahrefs, etc.
  • Collaborate with content, design, and development teams to align SEO best practices.
  • Stay updated with 
    Google algorithm changes
     and SEO/organic marketing trends.
  • Support content strategy by identifying high-value topics and optimizing existing content.

Requirements

  • 3–4 years of hands-on experience in 
    SEO and organic marketing
    .
  • Strong knowledge of 
    on-page, off-page, and technical SEO
    .
  • Proficiency with SEO tools such as 
    Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog
    .
  • Solid understanding of 
    content marketing and keyword optimization
    .
  • Excellent analytical, communication, and problem-solving skills.
  • Ability to work independently and deliver measurable results.


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