executive n

Business objectives

•    Identify, index and review market potential for Admixtures products in Project Sales  

•    Create a pipeline of projects (Pvt and Govt) and RMCs for admixture sales.

•    Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers

•    Coordinate with Concrete Technologist to conduct trials in time or troubleshoot issues on sites.

•    Commercial negotiations with decision makers to clinch orders.

•    Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site 

•    Coordinate with supply chain to ensure timely delivery on site.

•    Ensuring timely collection of payments from distributor.

Technical Assistance  

•    Provide technical assistance pre and post sales at the project sites related to Admixtures products

•    Undertake on-site sampling through the Concrete Technologist for Admixtures products to build customer confidence

Market Development

•    Detailed competition mapping and awareness of their progress on a site to site basis. 

•    Identify and engage with set of medium to large RMCs, consultants etc. for the purpose of market expansion and upgradation

•    Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance

•    Brief about products and systems with Specifiers and Consultants to generate business

Training

•    Identify and support RMCs and clients on practical application of Admixture products at regular intervals

•    Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators

Market Intelligence

•    Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market 

•    Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives 

•    Integrate with Research and Technology function for new product development based on feedback of product trends in the market    

•    Value Target for Admixtures Products in Project Sales

•    Minimum product level value targets

•    Stakeholder level value targets     

•    Product training plan compliance