Digital Marketing Lead

2 weeks ago

Kansamettu Street Madurai, India BHIMA JEWELLERY MADURAI Full time ₹ 5,00,000 - ₹ 25,00,000 per year

The

Digital Marketing Lead drives Bhima's overall e-commerce visibility and

customer acquisition strategy.

They plan, execute, and manage digital campaigns across paid, organic, and

social channels.

The role is central to building online traffic, sales, and brand

presence.

This position involves leading SEO, PPC, email, and content marketing

efforts.

The lead must monitor analytics, optimize campaigns, and explore growth

opportunities.

They are also responsible for mentoring team members and managing

vendors.

We are looking for experienced digital marketers with proven leadership in

e-commerce.

Candidates should have both strategic vision and hands-on campaign

expertise.

A passion for data-driven growth and innovation is highly valued.

1.

Design and execute digital marketing strategy.

2. Manage paid campaigns across Google, Meta, etc.

3. Drive SEO, SEM, and social media initiatives.

4. Oversee content and creative alignment.

5. Monitor analytics and KPIs regularly.

6. Collaborate with product and catalogue teams.

7. Lead campaign optimization for ROI.

8. Guide and mentor digital marketing executives.

9. Manage external agencies/vendors.

10. Present performance reports to leadership.

11. Experiment with growth marketing techniques.

12. Ensure compliance with data privacy norms.

1.

Google Ads/Meta Ads Manager.

2. SEO tools (SEMRush, Ahrefs).

3. Google Analytics 4 expertise.

4. Tag Manager and tracking setups.

5. Email marketing platforms (Klaviyo, Mailchimp).

6. Social media scheduling tools.

7. A/B testing frameworks.

8. Marketing automation workflows.

9. Programmatic advertising basics.

10. Affiliate marketing tools.

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