Digital Marketing Manager

5 days ago

Cochin, Kerala, India Techoftheday Full time ₹ 3,00,000 - ₹ 5,50,000 per year

We are seeking an experienced and results-oriented Digital Marketing Manager to join our growing team. In this role, you will be responsible for planning, implementing, and managing marketing campaigns that promote our training programs and strengthen our online brand presence. Your contribution will play a key role in driving lead generation, brand visibility, and customer engagement across various digital platforms.

Digital Marketing & Campaign Management

  • Develop and implement digital marketing strategies aligned with both business and client objectives.
  • Manage SEO, SEM, PPC, email marketing, content marketing, and lead generation campaigns.
  • Oversee paid media initiatives across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
  • Track, analyze, and report campaign performance using Google Analytics, Search Console, and CRM tools.
  • Optimize marketing budgets to achieve maximum ROI.
  • Monitor website traffic, performance, and lead conversion rates.

Social Media Management (Clients & In-house)

  • Plan, create, and manage content calendars for both client and in-house social media channels (Instagram, Facebook, LinkedIn, etc.).
  • Develop engaging content strategies tailored to each brand's voice and objectives.
  • Execute organic and paid campaigns to enhance engagement, followers, and lead generation.
  • Stay updated on social media trends and recommend creative content ideas.
  • Track KPIs such as engagement, reach, leads, and conversions, and prepare performance reports for clients.

Client Handling & Relationship Management

  • Serve as the primary point of contact for assigned clients, ensuring clear and effective communication.
  • Conduct regular meetings to present marketing strategies, campaign updates, and performance reports.
  • Understand client goals to design customized marketing strategies.
  • Build and maintain strong, long-term client relationships through proactive service.
  • Address client feedback promptly and professionally to ensure satisfaction.

Required Skills & Qualifications

  • Bachelor's or Master's degree in Marketing, Communications, or a related field.
  • Minimum of 3 years' proven experience in digital marketing and client management.
  • Strong expertise in SEO, SEM, social media management, paid advertising, and email marketing.
  • Hands-on experience with marketing tools such as Google Ads, Meta Business Suite, Google Analytics, Canva, and HubSpot.
  • Excellent communication, presentation, and relationship-building skills.
  • Ability to manage multiple clients and projects effectively.
  • Strong analytical mindset with a focus on performance metrics and measurable results.

Preferred Qualifications

  • Experience in the EdTech, Training, or Creative industries.
  • Relevant certifications (Google Ads, HubSpot, Meta, etc.).

What We Offer

  • An opportunity to work in a fast-growing, future-focused organization.
  • Exposure to a wide range of digital marketing projects and clients.
  • Career growth and professional skill development opportunities.
  • A supportive and collaborative work culture.

Job Types: Full-time, Permanent

Job Types: Full-time, Permanent

Pay: ₹30, ₹55,000.00 per month

Benefits:

  • Health insurance

Application Question(s):

  • Current CTC
  • Expected CTC

Experience:

  • Digital marketing: 3 years (Preferred)

Work Location: In person

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