Senior Brand Manager

Location: Bandra West, Mumbai

YourHappyLife HQ

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Are You Ready to Build Something Iconic?

YourHappyLife is not just another D2C beauty and wellness brand—we're on a mission to redefine beauty inside & out. We believe true beauty starts from within, powered by clean nutrition, science-backed skincare, and a brand that people love, trust, and feel deeply connected to.

We are at a pivotal point in our journey—massive growth, exciting product launches, and the opportunity to build a brand that will be talked about for years to come. This is your chance to be a foundational team member and shape how we tell our story to the world.

We need a Senior Brand & Content Manager who lives and breathes storytelling, content creation, and audience engagement. This is an opportunity to build out the content function from the ground up, hire your dream team, and create an unmatched volume of content that drives brand love, credibility, and growth.

If you're a master storyteller, a content architect, and a creative visionary, this is the role for you. You will own the brand narrative, integrate the founder into our storytelling, and produce best-in-class content across every platform.

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What You'll Do (And Own Like a Boss)

Develop & Execute a World-Class Content Strategy

• Take our brand positioning, and craft a content storytelling framework that makes us stand out & become a thought leader.

• Create & organize content buckets & IPs across short-form, long-form, editorial, video, and experimental formats.

• Integrate the founder into our storytelling in a way that builds trust, credibility, and engagement.

Lead & Scale High-Impact Content Across Channels

• Own content execution across Instagram, YouTube, LinkedIn, email, podcasts, and new formats that amplify our story.

• Build a content calendar that delivers high-volume, high-quality content on a daily, weekly, and monthly basis.

• Create performance-driven content that not only tells a story but also drives sales, engagement, and trust.

Build & Lead a Powerhouse Content Team

• Hire, lead, and mentor a high-impact team of content creators, designers, videographers, and copywriters.

• Establish content workflows and best practices that allow for speed, efficiency, and creative brilliance.

• Work closely with the marketing, influencer, and product teams to ensure cohesive storytelling across all brand touchpoints.

Experiment & Innovate

• Build new content formats, test new ideas, and push creative boundaries to keep YourHappyLife at the forefront of content marketing.

• Stay ahead of content trends, viral storytelling tactics, and emerging content platforms.

• Own the community-driven content strategy—leveraging UGC, founder-led content, and brand collaborations.

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Who You Are

A Master Storyteller – You know how to craft a narrative that grabs attention, builds trust, and keeps people hooked.

A Content Powerhouse – You have built and led content teams that deliver high-volume, high-quality content at scale.

A Startup-Ready Leader – You thrive in fast-paced environments and love building from scratch.

A Deeply Strategic Thinker – You understand the psychology of content consumption and how to make content convert.

A Beauty & Wellness Enthusiast – You get the industry, understand the consumer, and know how to craft impactful, relatable content.

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What You've Done Before

7+ years of experience in content strategy, storytelling, and creative leadership.

Worked in a D2C brand, ideally in beauty, personal care, or wellness (must-have).

Built and managed a content team that created multi-format content at scale.

Developed performance-driven content that drove engagement & sales.

Created high-impact brand storytelling frameworks that shaped consumer perception.

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Why Join Us?

We're Scaling Fast – Join at the perfect time and be a founding force behind the brand's storytelling & content ecosystem.

Own the Brand's Voice – This is your creative playground—shape how we tell our story, build the content function, and make history.

Build Your Dream Team – You get to hire and lead the content team from scratch.

Startup Energy, Big Brand Ambition – Work in a high-energy environment with huge creative freedom.