Digital Analyst

1 week ago

Chennai, Tamil Nadu, India Live Connections Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Mandatory Skills :

Title – Digital Analyst

Experience – 5 – 8 Years

Location – Chennai , Bangalore , Hyderabad , Mumbai , Gurgaon , Kolkata

CTC – 25 LPA ( 85 % fixed 15 % Variable )

NP – Immediate Joiner – 30 Days

Need profiles only from the Ecommerce Background.

While sharing the profiles, kindly rate the mandatory skills out of 5 and share the same with me along with the tracker


• SQL


• Python


• Google Analytics/Adobe Analytics/Mixpanel


• Power BI / Tableau


• Google Tag Manager

Good To have Skills :


• CDP implementation


• Salesforce CDP


• Abode CDP

Role and Responsibilities


• Build out and improve our data, analytics and business intelligence foundation to uncover insights that drive action and optimize investments across the marketing funnel


• Build product level analytics for tracking conversion funnel, platform performance & identify actionable insights


• Build customer transaction level analytics for tracking key leading KPIs & generate actionable insights by combining with qualitative inputs from the partners


• Deliver standardized suite of metrics, reports, and dashboards on a consistent cadence


• Monitor market trends and competition and work with product marketing and product management to respond in an appropriate and timely manner


• Solve business problems via product development & marketing and aid the decision-making process by using predictive modelling on internal and external data


• Work closely with the business/product teams to enable data-driven decision making.


• Lead and test marketing-tech integration developments and pilot processes to support expansion to new platforms & optimize older integrations


• Present proposals and results in a clear manner backed by data and coupled with actionable conclusions


• Collaborate with cross functional teams to drive day-to-day processes


• Generating accurate and meaningful analysis and actionable insights


• Own and deliver in-depth analysis For Marketing and Product Teams.

Skills Requirements


• 5 - 8 years of digital analytics experience in a data-driven e-commerce environment, highly preferred.


• Analyze customer behavior across digital e-commerce platforms to identify trends and opportunities using tools like Adobe Analytics, GA4, Mixpanel (Clickstream Analytics).


• Utilize Customer 360 view methodologies and assess Cross-channel performance to unify insights.


• Solve e-commerce business problems such as customer segmentation, personalization, recommendation engines, Pricing and churn prediction.


• Experience building data warehouses, managing ETL pipelines, and working with CDPs (e.g., Salesforce, Tealium).


• Manages tag implementation & data collection via GTM/dynamic Tag Managers to ensure accurate analytics pipelines.


• Advanced proficiency in scripting, querying and/or analytics languages and tools: SQL, Tableau/Data Studio, Python/R

Qualification: Master's degree in Analytics, Engineering, Statistics, Management Science, Applied Mathematics, or any other related field

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