Marketing Manager

3 days ago

Chennai, Tamil Nadu, India The Apex Digital Solutions Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Role Description:

We are seeking a results-driven and creative
Marketing Manager
to lead and execute our marketing strategies, campaigns, and brand initiatives. In this role, you will be responsible for developing and managing integrated marketing plans that drive brand awareness, customer acquisition, and revenue growth. You will work closely with cross-functional teams—including sales, product, and design—to ensure cohesive messaging and impactful market positioning.

The ideal candidate is a strategic thinker with strong leadership skills, hands-on experience in digital and traditional marketing, and a passion for connecting brands with their target audiences. You should be comfortable managing budgets, agencies, timelines, and multiple marketing channels in a fast-paced environment.

Key Responsibilities:

  • Develop and implement marketing strategies aligned with business goals and market trends.
  • Plan and execute campaigns across digital (SEO, SEM, email, social media), content, and offline channels.
  • Lead brand development and ensure consistency in messaging, visuals, and tone across all platforms.
  • Analyze campaign performance using key metrics (e.g. ROI, CTR, conversions) and optimize strategies accordingly.
  • Collaborate with internal teams and external agencies on content creation, product positioning, and go-to-market plans.
  • Manage marketing budgets, timelines, and vendor relationships.
  • Conduct market research and competitor analysis to identify new opportunities and inform strategic decisions.
  • Support sales enablement through the creation of collateral, presentations, and promotional materials.
  • Organize and oversee events, product launches, webinars, and partnerships.
  • Stay up to date with marketing trends, technologies, and best practices.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field; MBA is a plus.
  • 2–7 years of experience in marketing, with a proven track record of managing successful campaigns and driving results.
  • Strong understanding of digital marketing channels, tools, and analytics platforms (e.g. Google Analytics, HubSpot, Meta Ads, LinkedIn, SEO/SEM tools).
  • Experience in content marketing, brand management, and lead generation.
  • Excellent project management, organizational, and time management skills.
  • Strong written and verbal communication skills with an eye for detail and brand consistency.
  • Ability to think strategically while also executing hands-on tasks.
  • Creative mindset with a data-driven approach to problem-solving.
  • Experience managing and mentoring junior team members is a plus.
  • This role is ideal for a strategic marketer ready to take ownership of impactful campaigns and contribute to meaningful business growth. If you are a proactive leader who thrives in a collaborative environment, we'd love to hear from you.

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