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Advertising Copywriter

2 weeks ago

Bengaluru, Karnataka, India Epik⚡️ Full time US$ 90,000 - US$ 1,20,000 per year

Key Result Areas (KRA) – Advertising Copywriter, Epik1. Ad Copy Development

  • Write high-converting ad copy for Meta, Google, and other paid platforms across multiple brands in Epik's portfolio.
  • Create
    3–5 hook variations
    and
    body copy versions
    per ad set to enable testing.
  • Adapt tone and messaging for different audience segments, products, and funnel stages (TOFU, MOFU, BOFU).

2. Creative Collaboration

  • Work closely with the design & video editing team to align visuals with copy for maximum impact.
  • Provide
    reference examples
    and guidance for design elements to match the copy's intent.
  • Suggest creative formats (carousel, static, video scripts, stories, reels) based on performance trends.

3. Campaign Optimization

  • Review campaign performance weekly with the marketing team to identify winning hooks and messaging angles.
  • Continuously refine copy based on CTR, conversion rates, and customer feedback.
  • Build a
    winning copy bank
    for future campaigns.

4. Brand Consistency

  • Maintain Epik's
    young, bold, and different
    tone of voice across all communication.
  • Adapt brand guidelines for partner brands while keeping messaging cohesive with Epik's positioning.

5. Script Writing for Video & Influencer Content

  • Develop short-form ad scripts (10–45 seconds) optimized for direct response.
  • Craft influencer briefing notes ensuring hooks, CTAs, and key benefits are clearly communicated.

6. CRM & Organic Content Support

  • Write compelling copy for
    Email, WhatsApp, and SMS
    sequences (welcome, follow-up, offers, testimonials).
  • Support social media posts with catchy captions, CTAs, and engagement-driven text.

7. Research & Insights

  • Study competitors, global campaigns, and trend reports to bring fresh ideas.
  • Integrate
    customer insights from demo feedback
    into ad messaging.