Innovative Leader in Copywriting

1 week ago

Bengaluru, Karnataka, India beBeeCreativeDirector Full time ₹ 1,80,00,000 - ₹ 2,10,00,000
Creative Director - Copy Role

We are seeking a highly skilled Creative Director - Copy to lead our copywriting efforts. The ideal candidate will possess extensive experience in developing compelling, brand-aligned content for various mediums.

  • Develop and execute short-form & long-form copy development for brand engagements.
  • Collaborate with cross-functional partners to create novel and original work for diverse audiences.
  • Craft creative and persuasive copy for ATL campaigns, including TV, radio, print, and outdoor advertising.

The successful candidate will be able to integrate digital concepts into traditional advertising, demonstrate strategic thinking and the ability to translate marketing briefs into compelling and results-driven copy. A strong portfolio showcasing diverse ATL campaigns is essential, as is the ability to recognize strong creative ideas and see them through to completion.

This role requires excellent leadership and communication skills, with the ability to motivate and guide a creative team. The ideal candidate will be comfortable with tight deadlines and able to handle pressure in a fast-paced environment. They must also be able to meet deadlines for multiple projects simultaneously and thrive under pressure.

In addition to the above requirements, the successful candidate will possess a Bachelor's degree in English, Journalism, Marketing, or a related field and have 8-12 years of experience in copywriting within digital or integrated marketing agencies, mainstream advertising, new media, marketing, or similar roles in mainline or digital agencies.

Key Responsibilities
  • Present creative concepts and strategies to clients, highlighting the value of the copy in achieving their marketing goals.
  • Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives.
  • Mentor and develop the copywriting team, fostering a collaborative and high-performing creative environment.

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