Social Media Specialist
1 week ago
Key Responsibilities:
- Manage and grow the companys presence on LinkedIn (primary platform).
- Develop and execute LinkedIn content strategies to increase brand visibility, engagement, and lead generation.
- Create, schedule, and post engaging content (articles, posts, creatives, videos, infographics).
- Track analytics and prepare performance reports for campaigns.
- Stay updated with LinkedIn algorithm changes and trends.
- Engage with industry communities, groups, and professionals to expand network reach.
- Coordinate with design and content teams for creatives and campaigns.
- Manage paid campaigns on LinkedIn (if required).
Key Skills & Competencies:
- Strong knowledge and proven expertise in LinkedIn marketing & strategy.
- Excellent written and verbal communication skills.
- Creative mindset with attention to detail.
- Analytical skills to track and report performance metrics.
- Familiarity with social media scheduling and analytics tools.
Qualifications:
- Graduate in Marketing, Mass Communication, or related field.
- 2–4 years of experience in social media management (LinkedIn specialization preferred).
- Strong portfolio or case studies of LinkedIn campaigns handled.
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