Marketing Engineer

2 weeks ago

Pune, Maharashtra, India Archetan Enterprises Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

  • Identify, contact, and develop relationships with potential customers through online and offline channels.
  • Generate leads using online resources, industry directories, and social media platforms.
  • Understand customer requirements, prepare quotations, and provide suitable product recommendations.
  • Take regular follow-ups with existing and prospective clients to ensure continuous business development.
  • Independently plan and execute marketing activities to promote automobile parts across target markets.
  • Manage online marketing campaigns, including posting products on digital platforms and responding to inquiries.
  • Maintain a database of clients, inquiries, and sales pipeline using digital tools or spreadsheets.
  • Achieve monthly and quarterly sales targets set by management.
  • Coordinate with the operations and logistics teams to ensure timely order processing and customer satisfaction.
  • Prepare and share daily sales and marketing reports with senior management.
  • Analyze market trends, competitor activities, and customer feedback to support strategy improvements.
  • Represent the company professionally during client meetings, trade shows, and online interactions.
  • Ensure effective communication and follow-up in both Hindi and English with clients across regions.
  • Maintain a proactive and target-driven approach toward achieving business growth.

Preferred candidate profile

  • Educational Qualification: Graduate or Diploma in Marketing, Business Administration, or Automobile Engineering.
  • Experience: 25 years in sales and marketing, preferably in the automobile parts industry.
  • Technical Knowledge: Understanding of automobile components, market trends, and customer needs.
  • Communication Skills: Excellent verbal and written skills in Hindi and English.
  • Marketing Skills: Proficient in online product promotion through social media, B2B platforms, and digital marketing tools.
  • Sales Ability: Proven track record of achieving and exceeding sales targets.
  • Networking Skills: Ability to build and maintain strong client relationships.
  • Independence: Capable of handling marketing activities with minimal supervision.
  • Follow-up Skills: Strong follow-up discipline with customers for inquiries, quotations, and order closures.
  • Computer Proficiency: Knowledge of MS Office, CRM tools, and online lead generation methods.
  • Work Ethic: Target-oriented, self-motivated, and proactive in identifying new business opportunities.
  • Travel Flexibility: Willingness to travel locally or regionally as required.
  • Personality: Confident, persuasive, and adaptable to different client scenarios.

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