Marketing Research
20 hours ago
Key Responsibilities
- Conduct deep-dive research on AI trends, compliance industry updates, and competitor activities.
- Track data across marketing channels (SEO, social, website performance, ads).
- Maintain dashboards for metrics, rankings, traffic, conversions, and campaign insights.
- Evaluate and shortlist AI tools we can use for operations, content, automation, and marketing.
- Prepare weekly insight reports summarizing what's new in AI, compliance, and marketing.
- Support keyword research, content analysis, and market mapping.
- Help create internal docs, SOPs, and research briefs.
- Monitor tool updates, new features, and best practices relevant to CertPro.
Requirements
- Strong research skills and curiosity-driven mindset.
- Good analytical abilities; comfortable working with data.
- Familiarity with Excel/Sheets, Notion, or dashboard tools.
- Basic understanding of SEO/marketing fundamentals (we'll train further).
- Interest in AI, automation, and SaaS tools.
- Ability to summarize large information quickly and clearly.
Bonus Skills
- Experience with GA4, Search Console, SEMrush/Ahrefs/SimilarWeb.
- Ability to create simple dashboards or visualizations.
- Exposure to AI tools like ChatGPT, Perplexity, Gemini, etc.
Who Will Fit
- Someone who loves exploring new tools daily.
- Someone who can help you think, plan, research, and execute faster.
- Someone who is obsessed with learning and stays updated without being asked.
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