Marketing Executive

2 days ago

Thrissur, Kerala, India Encyb Full time ₹ 80,000 - ₹ 1,20,000 per year

Job Description:

Role Description & Expectations

As a Marketing Executive, you will drive our top-of-the-funnel lead generation efforts. You will generate Marketing Qualified Leads (MQLs) by leveraging our vendor partnerships and executing digital campaigns. Youll use co-branded resources, create targeted content, and help establish our reputation as a trusted technology expert.

Key Responsibilities:

  • Use vendor partner portals to access co-branded materials, campaign kits, and marketing funds.
  • Support & drive joint campaigns with technology vendors, including webinars and content initiatives.
  • Create and promote partner-focused content (social media, blogs, emails) that highlights our expertise.
  • Run digital campaigns (email/social/web) to generate leads for specific vendor solutions.
  • Track campaign performance and report on MQLs, lead sources, and ROI.

Who You Are:

  • 0-2 years of marketing experience (internships or projects included).
  • Must have Strong written and verbal communication skills.
  • Interest in B2B tech marketing (cloud, security, or software).
  • Proactive, eager to learn, and detail oriented.
  • Familiarity with social media (especially LinkedIn) and digital marketing concepts.

Nice to Have:

  • Basic knowledge of SEO, Google Analytics, or digital ads.
  • Exposure to partner ecosystem marketing.

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