Marketing Executive

2 days ago

Thrissur, Kerala, India LANCET GLASS AND METAL INDUSTRY Full time ₹ 2,40,000 - ₹ 6,00,000 per year

Job Title: Marketing Executive

Industry: Glass Manufacturing

Location: [Insert Location]

Department: Marketing & Sales

Reports To: Marketing Manager / Sales & Marketing Head

Job Summary:

We are seeking a dynamic and results-driven Marketing Executive to support our marketing and sales efforts in the glass manufacturing industry. The ideal candidate will have experience in industrial or B2B marketing, and a strong understanding of market dynamics related to glass products such as architectural glass, automotive glass, container glass, or specialty glass.

Key Responsibilities:

  • Market Research & Analysis
  • Conduct market research to identify trends, customer needs, and competitor strategies.
  • Monitor industry developments and emerging technologies in the glass sector.
  • Product Marketing
  • Assist in positioning and promoting glass products (e.g., float glass, tempered glass, laminated glass).
  • Coordinate with the product development team to understand and highlight product benefits.
  • Branding & Promotion
  • Plan and execute marketing campaigns (digital, print, trade shows).
  • Support the development of brochures, catalogs, website content, and promotional materials.
  • Ensure brand consistency across all communication channels.
  • Lead Generation & Sales Support
  • Generate qualified leads through B2B outreach, email campaigns, and industry networking.
  • Assist the sales team with customer presentations, technical documents, and quotations.
  • Follow up with potential and existing customers to support the sales pipeline.
  • Digital Marketing
  • Manage social media, company website, and SEO/SEM activities.
  • Track online engagement metrics and campaign performance.
  • Customer Relationship Management (CRM)
  • Maintain and update CRM database.
  • Analyze customer feedback and help improve marketing strategies.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2–4 years of marketing experience, preferably in the manufacturing or building materials industry.
  • Knowledge of glass products and their industrial applications is highly desirable.
  • Proficiency in MS Office, CRM tools, and digital marketing platforms.
  • Strong communication, interpersonal, and presentation skills.
  • Ability to manage multiple projects and meet deadlines.

Preferred:

  • Experience with ERP or SAP systems.
  • Familiarity with industry standards such as ISO, ASTM, etc.
  • Exposure to international marketing or export procedures (for companies with global customers).

Compensation:

[Insert salary range, incentives, or benefits if applicable]

Job Type: Full-time

Pay: ₹20, ₹25,000.00 per month

Work Location: In person

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