Digital Marketing Specialist

13 hours ago

Raipur, Chhattisgarh, India G K Sons Automobile Pvt Ltd Full time ₹ 108 - ₹ 378 per year

GK & Sons Automobiles Pvt. Ltd. is a leading name in the automobile industry, offering high-quality vehicles and exceptional customer service. To strengthen our brand presence and boost online growth, we are looking for a dynamic and creative *Digital Marketing Executive* to join our marketing team.

The Digital Marketing Executive will manage the company's online marketing activities, run paid ad campaigns, handle social media, and contribute to brand awareness and lead generation. This role requires creativity, analysis, and strong command of digital tools.

**Key Responsibilities**

  1. Social Media Management

* Plan, create, and publish posts across Facebook, Instagram, YouTube, and other platforms

* Maintain a consistent brand voice and visual identity

* Handle daily posting, engagement, comments, and messages

* Grow followers and brand visibility

  1. Paid Advertising

* Run and optimize *Google Ads* and *Meta Ads* campaigns

* Create ad copies, targeted campaigns, and audience segments

* Monitor daily performance and optimize for best ROI

* Manage budgeting and reporting

  1. SEO & Website Management

* Perform keyword research and SEO updates

* Improve website ranking on Google

* Collaborate with developers/design teams for website optimization

* Track website traffic using Google Analytics

  1. Content Creation

* Create social media posts, reels, short videos, banners, and promotional content

* Coordinate with graphic designers or use Canva

* Write captions, blogs, and marketing content

  1. Lead Generation

* Run digital campaigns for automobile sales lead generation

* Track leads and coordinate with showroom/sales teams

* Improve conversion quality and reduce cost per lead

  1. Market Research

* Track competitors' digital activities

* Study automobile market trends

* Recommend new marketing strategies

  1. Reporting

*Prepare daily, weekly, and monthly campaign performance reports

* Analyze results and give improvement suggestions

Required Skills

* Strong understanding of *Digital Marketing tools & platforms*

* Knowledge of *Google Ads, Meta Ads, SEO, SEM*

* Basic knowledge of *Canva/designing*

* Good communication skills & creative thinking

* Ability to manage multiple campaigns

* Data analysis and reporting skills

* Knowledge of the automobile industry (added advantage)

*Qualifications*

* Bachelor's degree in Marketing, Business, or any relevant stream

* Certification in Digital Marketing preferred (Google, Meta, Hub Spot)

Experience

0–2 years (Freshers with good digital marketing knowledge can also apply)

Job Type: Full-time

Pay: ₹9, ₹31,496.15 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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