Digital Marketing Executive

3 days ago

Raipur, Chhattisgarh, India BigMint (formerly SteelMintCoalMint) Full time ₹ 1,20,00,000 - ₹ 7,20,00,000 per year

Job Description: Digital Marketing Executive

Role Overview
We are looking for a data-driven and execution-focused Digital Marketing Executive to strengthen our online visibility, generate high-quality leads, and build strong brand recall across digital platforms. The ideal candidate should be hands-on with SEO, paid ads (PPC, display, remarketing), and social media campaigns.

Key Responsibilities

  • SEO (Search Engine Optimization)

  • Conduct comprehensive on-page and off-page SEO audits.

  • Optimize website structure, meta-tags, keyword strategy, internal linking, and loading speed.
  • Use tools like Google Search Console, SEMrush, Ahrefs, and Screaming Frog to track performance and fix issues.
  • Create and manage a content calendar aligned with SEO goals.

  • Regularly track keyword rankings and organic traffic to measure success.

  • Paid Ads (PPC & Remarketing)

  • Plan, execute, and optimize paid ad campaigns across Google Ads (Search, Display), LinkedIn, and Meta platforms.

  • Run A/B tests for creatives, landing pages, and copy to improve CTR and conversions.
  • Manage budgets smartly to maintain high ROAS and low CPL.
  • Use performance dashboards (Google Analytics, GA4, Meta Ads Manager) for tracking and reporting.

  • Set up and monitor remarketing funnels using UTM tags and pixels.

  • Social Media Marketing

  • Plan and schedule engaging content across LinkedIn, Twitter (X), Instagram, and YouTube.

  • Monitor competitor activity and trends to stay ahead.
  • Collaborate with the design/content team to maintain visual and messaging consistency.
  • Track follower growth, engagement metrics, and CTRs.
  • Run paid campaigns to promote posts, thought leadership, events, and lead magnets.

Required Skills & Tools

  • SEO Tools: Google Search Console, SEMrush, Ahrefs
  • Ads Management: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
  • Analytics: GA4, Google Tag Manager, UTM tracking
  • Social: Buffer, Hootsuite, Canva (preferred)
  • Basic understanding of HTML/CSS and CMS like WordPress is a plus
  • Strong copywriting and communication skills
  • Excellent Excel/Sheets skills for reporting and budget tracking

What You Bring To The Table

  • 3–5 years of direct experience in performance marketing
  • Proven track record of managing ad budgets over ₹1–5 Lakhs/month
  • Ability to balance creativity with analytical thinking
  • Ownership mindset — you don't wait for briefs, you create them
  • Hunger to learn and continuously upgrade your digital game

Why Join Us?

  • High-impact role with complete campaign ownership
  • Young, ambitious, and data-smart team
  • Flexible work culture and transparent feedback loops
  • Access to industry tools, certifications, and leadership exposure.

Skills: wordpress,seo,screaming frog,ahrefs,linkedin campaign manager,google ads,ga4,communication,meta ads manager,semrush,digital,excel,copywriting,ppc,analytics,html/css,social media marketing,display advertising,google search console,digital marketing,google analytics

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