Digital Marketing Specialist
4 days ago
Location: Whitefield, Bangalore (Work from Office)
Experience: 2–3 years
Compensation: ₹45,000 – ₹65,000 per month (CTC)
Company:
About is a Bangalore-based real estate and property management company specializing in premium rentals, resale properties, and fractional ownership opportunities. We combine technology, design, and on-ground execution to deliver seamless property experiences for homeowners and investors.
We are looking for a Performance-Oriented Digital Marketing Executive who can lead online marketing initiatives, drive qualified leads, and strengthen HomeRaaga's digital presence.
- Key ResponsibilitiesDigital Campaigns & Lead GenerationPlan, run, and optimize Google Ads, Meta (Facebook/Instagram), and LinkedIn campaigns to generate high-quality leads.
- Continuously monitor CPL (Cost per Lead), conversion rates, and campaign ROI.
- Coordinate closely with the sales and CRM teams to align marketing with project goals.
- Social Media & Content MarketingCreate and manage content calendars across all social channels.
- Collaborate with design and video teams to produce property visuals, reels, and promotional content.
- Drive engagement and brand recall through creative campaigns and storytelling.
- SEO & Website MarketingManage website content updates (property listings, blogs, landing pages).
- Implement on-page SEO improvements and track keyword performance.
- Drive both paid and organic traffic to key listings and campaigns.
- Analytics & ReportingTrack and report marketing metrics via Google Analytics, Meta Insights, and CRM dashboards.
- Analyze campaign performance and provide actionable insights.
- Brand & Collateral DevelopmentSupport creation of digital and print materials (brochures, emailers, property decks).
- Ensure consistent branding across all channels.
- Key RequirementsBachelor's degree in Marketing, Business, or a related field.
- 2–3 years of hands-on experience in digital marketing (preferably in real estate or service sectors).
- Strong command over Google Ads, Meta Ads Manager, SEO tools, and analytics platforms.
- Familiarity with Canva / Photoshop for basic creative coordination.
- Excellent communication, analytical, and project management skills.
- Performance-driven mindset with the ability to manage multiple campaigns simultaneously.
- What We OfferA dynamic role in a growing real estate brand.
- Opportunity to lead measurable marketing initiatives and learn cross-functional execution.
- Competitive salary: ₹45,000 – ₹65,000 per month (CTC) with performance incentives.
To Apply:WhatsApp your resume and portfolio (if any) to (No calls please)
Use the subject line:
"Application – Marketing Executive (Digital Marketing)"
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