Digital Marketing Executive

3 days ago

Jaipur, Rajasthan, India Techtail inc. Full time US$ 40,000 - US$ 80,000 per year

About Techtail

Techtail is a premier
360° digital marketing and technology agency
, dedicated to transforming businesses into powerful digital brands. With expertise across
performance marketing, social media, SEO, content creation, and web development
, we deliver impactful strategies that drive measurable growth.

Key Role

We are seeking a
Digital Marketing Executive
with
1–3 years of hands-on experience in Google Ads and Meta Ads (Facebook & Instagram advertising)
. The candidate will play a crucial role in
planning, executing, and optimizing paid ad campaigns
, along with contributing to other digital marketing initiatives.

Responsibilities

  • Plan, create, manage, and optimize
    Google Ads campaigns (Search, Display, YouTube, Performance Max)
    .
  • Plan, execute, and optimize
    Meta Ads campaigns (Facebook & Instagram)
    for lead generation, sales, and brand awareness.
  • Conduct keyword research, audience targeting, and budget allocation for maximum ROI.
  • Monitor and analyze campaign performance, prepare reports, and suggest improvements.
  • Collaborate with the creative team for ad copies, graphics, and video creatives.
  • Stay updated with the latest trends, policies, and best practices in digital advertising.
  • Assist in managing other digital marketing activities including
    SEO, content, email, and social media campaigns
    .

Qualifications & Skills

  • 1–3 years of proven hands-on experience
    with
    Google Ads & Meta Ads
    .
  • Strong understanding of
    campaign structures, bidding strategies, and conversion tracking
    .
  • Familiarity with tools like
    Google Analytics, Tag Manager, and Ads Manager
    .
  • Knowledge of
    SEO, social media management, and other digital channels
    is a plus.
  • Analytical mindset with strong problem-solving and reporting skills.
  • Ability to work in a fast-paced agency environment.

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