Digital Marketing Specialist

4 days ago

Chennai Gurugram, India Redington Group Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Job Title: Digital Marketing Specialist B2B Tech Marketing

About the Role:

We are looking for a passionate and results-driven Digital Marketing Specialist with 3–6 years of experience in B2B technology marketing. In this role, you will work closely with global IT brands to design, execute, and optimize impactful digital campaigns that drive demand generation and measurable business growth.

Key Responsibilities

  • Plan, execute, and optimize digital campaigns across LinkedIn Ads, Google Ads, SEO, and email automation platforms.
  • Drive performance marketing initiatives and demand generation for global technology brands.
  • Develop creative, compelling, and value-driven campaigns while applying data-driven insights.
  • Collaborate with cross-functional teams, including brand, sales, and product, to align marketing strategies with business goals.
  • Track, analyze, and report on campaign performance, ensuring continuous optimization and ROI improvement.
  • Stay updated on the latest trends and best practices in B2B and tech marketing.

What We're Looking For

  • 5–7 years of experience in B2B digital marketing with proven expertise in LinkedIn Ads, Google Ads, SEO, and email automation.
  • Strong analytical skills combined with creative thinking to deliver high-impact campaigns.
  • Hands-on experience in performance marketing and demand generation.
  • Excellent collaboration and communication skills to work effectively with global teams.
  • A digital marketing certification (Google, HubSpot, LinkedIn, etc.) would be an added advantage.

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