PPC Specialist

PPC Specialist (Google, X, Meta Ads & Multi-Platform)

We are seeking a results-driven and analytical PPC Specialist to manage and optimise paid advertising campaigns across multiple platforms including Google Ads, Meta (Facebook & Instagram), X (formerly Twitter), LinkedIn, and other digital advertising channels. The ideal candidate will have a proven track record of creating, managing, and scaling successful paid campaigns that drive conversions, maximise ROI, and align with business objectives.

Key ResponsibilitiesCampaign Management & Strategy

• Plan, create, launch, and manage PPC campaigns across Google Ads (Search, Display, Shopping, Performance Max, YouTube), Meta Ads (Facebook & Instagram), X Ads, LinkedIn Ads, and other relevant platforms.
• Develop comprehensive paid advertising strategies aligned with client goals, target audiences, and budget parameters.
• Conduct thorough keyword research, audience segmentation, and competitive analysis to identify opportunities.
• Create and optimise ad copy, headlines, descriptions, and visual assets for maximum engagement and conversion.
• Set up conversion tracking, pixels, and analytics implementations to measure campaign performance accurately.

Campaign Optimisation & Performance

• Monitor campaign performance daily, analysing key metrics including CTR, CPC, CPA, ROAS, conversion rates, and quality scores.
• Conduct A/B and multivariate testing on ad creatives, landing pages, audience segments, and bidding strategies.
• Optimise campaigns continuously through bid adjustments, budget allocation, negative keyword management, and audience refinement.
• Implement remarketing and retargeting strategies to maximise conversion opportunities.
• Utilise AI-powered tools and automation features (Smart Bidding, Dynamic Ads, Performance Max) to enhance campaign efficiency.

Reporting & Analytics

• Generate comprehensive performance reports with actionable insights for stakeholders and clients.
• Track and analyse campaign data using Google Analytics, Google Tag Manager, Meta Business Suite, and other analytics platforms.
• Provide regular updates on campaign performance, budget utilisation, and ROI metrics.
• Identify trends, patterns, and opportunities for improvement based on data analysis.
• Present strategic recommendations to improve campaign performance and achieve business goals.

Collaboration & Communication

• Work closely with content creators, graphic designers, and social media teams to develop compelling ad creatives.
• Collaborate with web developers to optimise landing pages for better conversion rates.
• Communicate campaign strategies, performance updates, and insights to clients and internal teams.
• Stay updated on platform changes, new features, advertising policies, and industry best practices.

Budget & Account Management

• Manage advertising budgets effectively across multiple campaigns and platforms.
• Ensure efficient allocation of resources to maximise return on ad spend (ROAS).
• Monitor spending patterns and adjust strategies to stay within budget constraints.
• Maintain organised campaign structures and naming conventions for easy tracking and reporting.

Requirements and SkillsEssential Qualifications

• Proven experience as a PPC Specialist, Digital Marketing Specialist, or similar role with a minimum of 2-3 years managing paid advertising campaigns.
• Demonstrated success in managing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and at least one other platform (X, LinkedIn, Pinterest, TikTok).
• In-depth knowledge of Google Ads platform including Search, Display, Shopping, Performance Max, and YouTube campaigns.
• Strong expertise in Meta Ads Manager, campaign structures, audience targeting, and creative best practices.
• Experience with X Ads (formerly Twitter Ads) and understanding of the platform's unique advertising ecosystem.
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking setup.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Technical Skills

• Advanced knowledge of keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, SpyFu).
• Experience with bid management and optimisation strategies across different platforms.
• Familiarity with AI-powered advertising tools and automation platforms (Google AI, Meta Advantage+).
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Experience with A/B testing tools and methodologies.
• Knowledge of landing page optimisation principles and conversion rate optimisation (CRO).
• Understanding of SEO principles and how they complement paid search strategies.

Creative & Strategic Skills

• Excellent copywriting skills for creating compelling ad copy that drives clicks and conversions.
• Understanding of visual design principles and ability to provide creative direction for ad assets.
• Experience with Canva, Adobe Creative Suite, or similar design tools (preferred).
• Ability to develop audience personas and targeting strategies based on customer insights.
• Strategic thinking with the ability to align campaigns with broader marketing objectives.

Soft Skills

• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills in English.
• Analytical mindset with a focus on metrics, performance, and continuous improvement.
• Proactive problem-solving abilities and adaptability to changing platform algorithms.
• Ability to work independently and collaboratively within a team environment.
• Time management skills with ability to meet deadlines in a fast-paced environment.

Certifications (Preferred)

• Google Ads Certification (Search, Display, Shopping, Video, Apps)
• Meta Blueprint Certification
• Google Analytics Individual Qualification (GAIQ)
• HubSpot Inbound Marketing Certification
• Any additional digital marketing certifications

Job Type: Full-time

Pay: ₹35, ₹60,000.00 per month

Experience:

• PPC Campaign Management: 2 years (Preferred)

Work Location: In person