Search Engine Optimization Specialist 1-4 Years

12 hours ago

Ahmedabad, Gujarat, India Lucent Innovation Full time

Company Description

Lucent Innovation is a global software development and consulting firm specializing in transforming eCommerce businesses through AI-driven automation, data intelligence, and Shopify expertise. Headquartered in Ahmedabad, Gujarat, with additional offices in GIFT City, India, and Wilmington, Delaware, USA, the company has been delivering innovative digital solutions since 2013. With a talented team of over 100 professionals, Lucent Innovation has completed more than 1,250 successful projects, delivering outstanding ROI for clients around the world. The company's expertise spans various technologies, including machine learning, software development, e-commerce, AI, and data science. Driven by innovation and collaboration, Lucent Innovation provides impactful solutions tailored to client needs.

Role Description

This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist located in Ahmedabad, India. The SEO Specialist will be responsible for performing keyword research, conducting website SEO audits, and implementing effective on-page SEO strategies to optimize website performance. They will oversee link-building strategies and utilize web analytics tools to track website metrics, analyze data, and optimize campaigns to improve search engine rankings. The individual will collaborate with cross-functional teams to develop impactful SEO strategies and ensure alignment with overall digital marketing goals.

Qualifications

  • Strong expertise in Keyword Research and On-Page SEO strategies
  • Experience in performing thorough SEO Audits and implementing recommendations
  • Proficiency in Link Building and outreach techniques to improve domain authority
  • Hands-on knowledge of Web Analytics and tracking tools such as Google Analytics or similar platforms
  • Familiarity with SEO best practices and strong analytical skills to interpret data and trends
  • Ability to collaborate effectively with teams and adapt to dynamic work requirements
  • Bachelor's degree in Marketing, Communications, IT, or a related field is preferred
  • Prior experience in eCommerce projects or working with Shopify is a bonus

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