PPC Specialist

1 week ago

Indore, Madhya Pradesh, India TechTurtle Consultant Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Experience:
3–7 Years

Location:
Indore

Industry:
Fintech

Role Overview

We are looking for a results-driven
Digital Marketing Manager
with proven expertise in paid advertising and lead generation. The right candidate will bring 3–7 years of experience in performance marketing, a deep understanding of international ad strategies, and the ability to lead a high-performing marketing team. This role requires close collaboration with the sales department to ensure campaigns deliver high-quality leads and measurable business growth. Prior experience in the
fintech space
will be a strong advantage.

What You'll Do

Lead Generation & Campaigns

  • Design, launch, and optimize paid ad campaigns across platforms like
    Facebook, Instagram, Meta, and other digital channels
    .
  • Track performance, fine-tune targeting, and ensure campaigns generate maximum ROI and high-quality leads.
  • Provide data-driven insights and actionable recommendations to continuously improve results.

Sales Alignment

  • Partner with the sales team to align marketing activities with revenue objectives.
  • Build a smooth pipeline of qualified leads and track lead-to-conversion performance.
  • Share regular updates on marketing-driven sales impact.

Team Leadership

  • Manage, guide, and motivate a team of digital marketers.
  • Assign responsibilities, set KPIs, and conduct regular performance evaluations.
  • Encourage innovation and collaboration within the team.

Global Campaigns

  • Execute
    international paid ad strategies
    tailored to diverse markets and compliance needs.
  • Adapt creatives, messaging, and targeting to resonate with global audiences.
  • Monitor engagement and ROI across regions for optimization.

Industry Expertise

  • Keep pace with the latest digital marketing trends, tools, and best practices.
  • Apply
    fintech industry insights
    to strengthen campaign effectiveness.

What You'll Bring

  • Bachelor's degree in Marketing, Business, or related discipline.
  • 3–7 years of hands-on digital marketing experience with emphasis on
    paid lead generation
    .
  • Strong background in running PPC campaigns on Facebook, Instagram, Meta, etc.
  • Proficiency in
    analytics and reporting tools
    (Google Analytics, Ads Manager, etc.).
  • Exposure to
    international campaign management
    and regional market strategies.
  • Prior fintech experience preferred.
  • Exceptional leadership, communication, and analytical skills.

Perks & Benefits

  • Attractive salary with performance-linked incentives.
  • Health coverage and additional employee benefits.
  • Professional development and growth opportunities.
  • A culture that promotes
    collaboration, innovation, and empowerment
    .

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