Social Media Strategist

6 days ago

Varanasi, Uttar Pradesh, India Roti Bank Varanasi (AIRBT) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

Roti Bank Varanasi Trust (AIRBT) is a charitable organization dedicated to operating a community kitchen that provides food for the homeless, hungry, and poor. The organization also runs the educational program Sikhsha Masti Ki Pathshala to offer literacy and computer education to children. Additionally, AIRBT provides vocational courses for women in hairdressing, beautician services, sewing, and knitting. The organization actively works on food waste management and addresses issues related to poverty, health, and empowerment.

Role Description

This is a full-time remote role for a Social Media Strategist at Roti Bank Varanasi. The Social Media Strategist will be responsible for developing and executing social media strategies, optimizing social media profiles, creating and scheduling content, and engaging with the online community. The role also involves monitoring and responding to social media interactions, coordinating with the public relations team, and analyzing the performance metrics to ensure effective outreach.

Qualifications

  • Social Media Marketing and Social Media Optimization (SMO) skills
  • Excellent Communication and Public Relations skills
  • Experience in creating and implementing Content Strategies
  • Strong analytical skills to evaluate social media performance
  • Bachelor's degree in Marketing, Communications, or a related field
  • Ability to work independently and remotely
  • Experience with non-profit organizations or charitable initiatives is a plus

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