Buzz Marketing Manager,

4 days ago

Mumbai, Maharashtra, India Apple Full time ₹ 15,00,000 - ₹ 30,00,000 per year

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We're looking for trailblazing, creative and collaborative professional. If that's you, then your next home may be here. Come and do the best and most exciting work of your career at Apple We are currently seeking a Manager of Buzz Marketing for our Corporate Communications team. In this position, we are looking for candidates that can drive strategic, integrated plans to put Apple's products, services and values at the heart of culture by collaborating with authentic, influential people and organizations to reach new audiences, engage in creative collaborations and tell stories we could not tell on our own.

Description

Buzz Marketing works closely with multiple areas of the business like Product Marketing, PR, Marcom, Apple TV+, Apple Music, amongst others, to create strategic, integrated plans that are unique to Apple, engaging high-visibility people and organizations to drive the development and execution of regional culture-focused projects and initiatives (e.g. design, film, music, fashion, sports, the arts). In this role you will: - Nurture relationships and develop external partnerships and creative collaborations with high profile talent in Bollywood, YouTube, Music, Design, Sports and execute Buzz Marketing initiatives for iPhone, Mac, iPad, Mac Studio, iMac, Apple Watch and other Apple products and services. Determine which relationships have the most potential and then find ways to maximise benefit to all. - Integrate multiple projects simultaneously and ensure they are produced on strategy, on time, within budget and in line with Apple standards. - And, keep a pulse on emerging cultural insights and share trends to bring inspiration and new perspectives into the Buzz organization and Geo Marketing team.

Minimum Qualifications

  • 7+ years of relevant experience working in a similar capacity, or in roles that deal directly with celebrities and influencers
  • Proficiency in English language

Preferred Qualifications

  • BS/BA or equivalent experience preferred
  • Candidate should have worked in the celebrity/talent management business in India with a proven track record. Work experience in the sports business will be an added advantage.
  • Direct one to one relationships with A list Bollywood actors, directors, DOP's musicians and other relevant talent in the Indian film industry including Bollywood and the Southern film industries too.
  • Confidence to engage at the highest level of influence and speaking to talent and internal executives
  • Understanding of popular culture and a knowledge of a wide range of cultural touch points
  • Strong knowledge base and personal use of Apple products and software
  • Proven ability to build and maintain successful relationships and establish business partnerships
  • Excellent organizational skills, attention to detail, ability to multitask in a fast-paced, and time-critical environment
  • Comfortable with high volumes of information and quickly breaking down what action needs to be taken
  • Direct experience dealing with sensitive and confidential information with integrity
  • Excellent communication and written skills
    Willingness to travel

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