Social Media Strategist

1 day ago

Noida, Uttar Pradesh, India Propshop Real Estate Consultant Full time

Company Description

PROPSHOP is a leading name since more then 3 years in the field of Real Estate in Delhi NCR. With a team of highly qualified professionals, we facilitate deals for residential, commercial, and industrial properties with transparency and efficiency. Our focus on customer satisfaction and professionalism has garnered us a loyal client base over the years.

Skills:

1. Social Media Expertise:
 In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) and their advertising capabilities.

2. Content Creation:
 Ability to create engaging content (text, images, videos) that resonates with the target audience.

3. Content Strategy:
 Understanding of content strategy and planning, including content calendar management.

4. Community Management:
 Ability to manage online communities, respond to comments and messages, and build brand reputation.

5. Analytics and Reporting:
 Knowledge of social media analytics tools (e.g., Facebook Insights, Twitter Analytics) and ability to track performance metrics.

6. Paid Social Advertising:
 Experience with social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) and ability to manage ad campaigns.

7. Brand Management:
 Understanding of brand management principles and ability to maintain a consistent brand voice and tone.

8. Content Distribution:
 Knowledge of content distribution channels and ability to maximize reach and engagement.

KRAs:

1. Social Media Strategy:
 Develop and execute a comprehensive social media strategy that aligns with business objectives.

2. Content Creation and Curation:
 Create and curate high-quality, engaging content that resonates with the target audience.

3. Social Media Advertising:
 Manage social media ad campaigns to reach target audiences and drive website traffic, lead generation, and conversions.

4. Community Management:
 Build and manage online communities, respond to comments and messages, and maintain a positive brand reputation.

5. Analytics and Reporting:
 Track and analyze social media performance metrics, provide insights, and recommend improvements.

6. Brand Management:
 Maintain a consistent brand voice and tone across all social media channels.

7. Lead Generation:
 Use social media to generate leads and drive conversions for the business.

  • 8. Staying Up-to-Date:
     Stay up-to-date with the latest social media trends, best practices, and platform changes.

Key Performance Indicators (KPIs):

1. Follower Growth Rate:
 Increase followers/subscribers on social media platforms.

2. Engagement Rate:
 Increase likes, comments, shares, and other engagement metrics.

3. Website Traffic:
 Drive traffic to the website from social media channels.

4. Lead Generation:
 Generate leads through social media channels.

5. Conversion Rate:
 Increase conversions (e.g., form submissions, phone calls) from social media channels.

6. Social Media ROI:
 Measure the return on investment (ROI) of social media campaigns.

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