ASM L/L Pan India

2 weeks ago

Delhi, Delhi, India Oswaal Books Full time ₹ 4,00,000 - ₹ 12,00,000 per year

OSWAAL BOOKS
Area Sales Manager
Sales Experience: 3–15 Years I Full-Time
Location: Pan India
Candidates with experience in early learning products, children's stationery, or educational toys and activity books, especially through retail, dealer, and distributor channels, will be preferred. Background in top stationery brands is an added advantage.
Job Description
As a Field Sales Representative in the Early Learning Division at Oswaal Books, you will be responsible for expanding the reach of our early learning products — including children's books and educational kits— through retail and distribution networks. This is a core field sales role requiring expertise in the early learning or children's stationery category.

Key Responsibilities

  • Territory Management:
  • Manage and grow a designated sales territory by connecting with retailers, dealers, and distributors specializing in children's books, educational toys, and stationery. Conduct regular market visits and build a strong presence for Oswaal's Early Learning portfolio.

Channel Expansion

  • Identify and onboard new retail and distribution partners in the early learning segment. Strengthen relationships to drive primary and secondary sales.

Sales Target Achievement

  • Deliver on sales volume, coverage, and outlet expansion targets for the Early Learning range. Implement promotional campaigns, sampling activities, and trade incentives as per company strategy.
  • Track competitor offerings in the children's products segment. Gather feedback from channel partners and share actionable insights to refine product and sales strategies.
  • Maintain detailed reports of field activities, customer visits, order generation, and sales performance through CRM and regular MIS updates.
  • Sales Reporting, Market Feedback:

Qualifications

  • 3–15 years of proven field sales experience in early learning, children's stationery, educational publishing, or toys sector.
  • Strong understanding of retail and distribution dynamics in the children's products market.
  • Excellent communication, negotiation, and relationship management skills.
  • Highly organized with strong follow-up abilities.
  • Must be familiar with the local geography and retailer network in assigned territory.
  • Willingness to travel extensively within the assigned regions.

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