Digital Marketing Executive

2 weeks ago

Chennai, Tamil Nadu, India Logistics Sector Skill Council Full time ₹ 1,04,000 - ₹ 1,30,878 per year

The Logistics Sector Skills Council (LSC)
is looking for a passionate and creative Digital Marketing Executive to join our team. In this role, you will be responsible for developing and implementing a comprehensive digital marketing strategy to raise awareness of the LSC's presence, e-learning programmes, and services among key stakeholders in the logistics industry.

About LSC:

The Logistics Sector Skill Council (LSC) is a Section 8 company under the Ministry of Skill Development and Entrepreneurship. We aim to enhance skills, foster industry partnerships, and develop engaging educational content to transform the logistics ecosystem.

Responsibilities:

  • Develop and execute a digital marketing strategy that aligns with the LSC's overall marketing goals and objectives.
  • Manage the LSC's social media presence across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) by creating engaging content, scheduling posts, and monitoring and responding to comments and messages.
  • Create and manage marketing campaigns to promote LSC programs, events, and resources.
  • Design and maintain engaging content for the LSC website, ensuring it is up-to-date and informative.
  • Utilize search engine optimization (SEO) best practices to improve the LSC website's ranking in search engine results pages (SERPs).
  • Generating Marketing reports on a daily/weekly/monthly basis.
  • Must be able to run ads on Facebook, Instagram, and Google.
  • Analyse website traffic and social media engagement metrics to measure the effectiveness of marketing campaigns and make adjustments as needed.
  • Stay up to date on the latest digital marketing trends and technologies.
  • Customer Relationship Management
  • Capability to do basic graphic designing
  • Have to visualize and ideate with the animation team for course creation and for creating posters/brochures/other marketing creatives.
  • Assist with other marketing initiatives as needed.
  • Understanding of Email and SMS marketing.

Qualifications:

  • Bachelor's degree in marketing, communications, or a related field (preferred).
  • 1-2 years of experience in digital marketing.
  • Proven experience in social media marketing, Ads optimisation, and content creation.
  • Strong understanding of SEO principles.
  • Excellent analytical and problem-solving skills.
  • Project Management skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Experience with the logistics industry (a plus).

Why Join LSC?

  • Work with a dynamic and innovative team in the logistics sector.
  • Be part of impactful projects, driving skill development across the nation.
  • Collaborate in a growth-oriented and creative environment.

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