Campaign Manager

3 days ago

Delhi NCR, India Idreambiz Full time ₹ 1,20,000 - ₹ 1,80,000 per year

We are looking for a CRM & Campaign Executive/Manager with 23 years of experience to manage customer engagement campaigns and CRM operations using leading platforms like WebEngage or others - Infobip, mCarbon, and Karix. The ideal candidate will execute and optimize marketing campaigns to improve customer retention and engagement.

Key Responsibilities

  • Manage CRM tools (WebEngage or others - Infobip, mCarbon, and Karix) to ensure smooth campaign execution and data-driven decision-making.
  • Plan and execute multi-channel marketing campaigns across Push Notifications, WhatsApp, Email, SMS, and In-App messages.
  • Handle RCH (Regulatory Communication Handling), SMS DLT approvals, and WhatsApp message whitelisting to ensure compliance before campaign execution.
  • Analyze campaign performance to identify areas for improvement and growth.
  • Explore new features in WebEngage, Infobip, mCarbon, and Karix to enhance user engagement.
  • Track CRM campaign results and provide actionable insights to improve future strategies.
  • Ensure timely customer notifications for incomplete journeys (e.g., loan applications).

Requirements

  • 2+ years of experience in CRM operations or campaign execution.
  • Hands-on experience with WebEngage or others - Infobip, mCarbon, and Karix.
  • Practical knowledge of RCH processes, SMS DLT approval systems, and WhatsApp template whitelisting.
  • Strong analytical skills and ability to optimize marketing campaigns.
  • Good communication and problem-solving skills.

Why Join Us?

  • Be part of a dynamic team where learning and development are encouraged.
  • Work with diverse teams and enjoy a culture of teamwork and innovation.
  • Contribute to impactful IT projects that shape the organizations future.

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