Senior Performance Analyst

14 hours ago


Marol Naka Mumbai Maharashtra, India DigiChefs Digital Marketing Agency Full time ₹ 4,00,000 - ₹ 6,00,000 per year

PRIMARY RESPONSIBILITIES:

● Develop and execute paid media campaigns across multiple digital platforms such

as Google Ads, Facebook Ads, LinkedIn Ads, etc.

● Conduct keyword research, competitor analysis, and audience targeting to optimize

campaign performance.

● Monitor and analyze campaign metrics and KPIs to identify trends, insights, and

areas for optimization.

● Monitor and administer web analytics dashboards, reports and key reporting tools,

and point out key areas of importance in accordance with client goals.

● Generate regular reports to showcase campaign performance and provide

actionable recommendations.

● Collaborate with internal teams, including content creators and designers, to ensure

cohesive campaign execution.

● Stay updated on industry trends, platform updates, and best practices to drive

innovation and improve campaign effectiveness.

● Conduct A/B testing and other experiments to optimize campaign elements,

including ad copy, landing pages, and targeting.

● Provide strategic recommendations to clients based on data-driven insights and

campaign performance analysis.

● Stay informed about industry trends, competitor activities, and emerging

technologies to proactively identify opportunities for growth.

QUALIFICATIONS, SKILLS, EXPERIENCE:

● Bachelor's degree in Marketing, Advertising, or a related field.

● Proven experience (2-3 years) in managing paid media campaigns across various

platforms.

● In-depth knowledge of digital advertising platforms such as Google Ads, Facebook

Ads, LinkedIn Ads, etc.

● Strong analytical skills with the ability to interpret complex data and provide

actionable insights.

● Proficient in using analytics and reporting tools to track campaign performance

(e.g., Google Analytics, Data Studio, Google Sheets, etc).

● Agency background preferable

Job Types: Full-time, Permanent

Pay: ₹400, ₹600,000.00 per year

Work Location: In person



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