Manager - Marketing & Communication

Roles and Responsibilities

1.) Overall in charge of company's marketing strategies, brand building, marketing plans & budgets, media budgets,

media purchase, corporate communication and public relations.

2.) Must be able to incorporate relevant inputs and prepare an annual marketing plan by conducting research,

undertaking analysis and deriving inputs from the overall business strategy

3.) Must be able to create and develop a marketing team at KG, when required.

4.) Must be able to coordinate with design agencies to create and deliver artworks / deliverables on a daily basis.

5.) Prepare reports in prescribed MIS / ERP formats for management

6.) Identify market segments, define and execute marketing strategies.

7.) Coordinate with external agencies for generating sales promotional material

8.) Successfully plan and participate in real Estate Exhibitions.Conduct thorough market research through site visits,

competitor strategy analysis and comparative studies

9.) Conduct market analysis based on market research to develop pricing and product development &

differentiation strategies for KG

10.) Prepare marketing presentation in PPP for KG internal marketing reviews, product development and pricing

analysis

11.) Prepare marketing presentation for investors, corporate and fund companies

12.) Prepare brochures/flyer/emailer/floor plans / standees / kiosks and all other marketing material in consultation

with management and media / ad agencies

13.) Prepare corporate branding strategies for KG

14.) Make all arrangements for project launches including organising all PR activities such as press conferences

15.) Making all arrangements for project launches including all collaterals required at site such as site signages,

hoardings, corporate and project related branding.

16.) Co-ordinating between management to make a marketing program and budget

17.) Prepare a ad schedule and block dates with respective media / publication outlets

18.) Monitor marketing program viz. Email promotion, SMS, phone calls, brokers, day camps at IT Parks, online

advertising, overseas advertising, participating in property fairs etc.

19.) Take ownership of the corporate website and provide inputs to its continual design and content

20.) Start and monitor online social marketing programme through facebook/twitter etc and develop a strong online

digital presence in terms of advertising, SEO and social media.

21.) Coordinate with Engineering department for marketing related collaterals

22.) In-depth analysis and study of Sales departments reports to analyse and measure the sales response based on

the media spends / outlets

23.) Organise events on handing over flats for customers. Coordinate same with Engineering department.

24.) Oversee Customer Service Department to ensure adequate customer support is given post handing over

25.) Prepare marketing kits, handover kits, maintenance kits etc.

26.) Manage sales and marketing schedules

27.) Create and manage content on website

28.) Monitor and register all in/out entries from all sites, marketing leads from websites and ads

29.) Identify various outlets for media coverage in and around Chennai

30.) Execute green initiatives, corporate initiatives and all marketing initiatives

31.) Purchase and manage all marketing collaterals and ensure adequate stocks are maintained

32.) This role will require strong execution skills, and the ability to get things done on the ground, across a wide variety of media,

vendors and consumer touch points, including at site. Ensuring the translation of brand strategy into consumer facing delivery

will be a key of this role. The ability to navigate across key stakeholders within the organization, as well as working seamlessly

with agencies and vendors, will be necessary for success and traction.

Desired Candidate Profile

1. Graduate

2. Male / Female

3. English medium schooled from 1st to 12th standard

4. Excellent English written, spoken and comprehension / communication skills

5. Competent in computing skills - MS Office Suite, Internet Explorer, PPP, Corel Draw

6. Must have min. 5 years experience in media design, planning, budgeting and purchasing

7. Must have min. 3-5 years experience in working in a creative / design agency.

8. Must have min. 2 years experience in market research and analysis

9. Prior experience in real estate field will be an added advantage

10. Quality of thinking to be structured and problem solving.

11. Must have strong execution capability

12. Must be ambitious, entrepreneurial in nature, highly self-motivated and results oriented.

13. Smartly attired, pleasant personality & amiable person

14. Must be outgoing and relationship-oriented

15. Honesty and Integrity of character required

16. Negotiation skills, ability to work with vendors across the spectrum

Skills:

Real Estate Expert / Superior Marketing & Brand Strategy Skills / Excellent PPP, Excel, Word and Social Media interface / Advertising / Brand Management / Corporate Communications / Public Relations / Media Design / Media Planning / Media Purchasing