Digital Marketing Manager
2 weeks ago
Responsibilities:
Social Media Management:
- Develop and implement a social media strategy for our company across various platforms (Facebook, Instagram, LinkedIn, etc.)
- Create engaging and visually appealing content showcasing our company's properties, communities, and brand story
- Manage daily posting, scheduling, and community engagement across all social media channels
- Analyze social media performance using analytics tools and report on key metrics (engagement, reach, lead generation)
- Stay up-to-date on the latest social media trends and platforms relevant to the real estate industry.
Lead Generation & SEO:
- Implement SEO best practices to improve our company's organic search ranking
- Develop content strategies to attract qualified leads to the website
- Manage and optimize landing pages for lead capture
- Analyze website traffic and user behavior to identify areas for improvement
Paid Advertising (PPC & SEM):
- Develop and manage targeted PPC advertising campaigns (Google Ads, social media ads) to reach new audiences and generate leads
- Manage and optimize search engine marketing (SEM) campaigns to increase website traffic and brand visibility
- Analyze campaign performance and optimize spending for maximum return on investment (ROI)
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- 3-7 years of experience in digital marketing with a strong focus on real estate
- Proven experience in social media marketing, content creation, and community management
- Experience with SEO best practices and analytics tools (Google Search Console, etc.)
- Working knowledge of PPC advertising platforms (Google Ads, social media ads)
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