Associate Manager

2 days ago

Bengaluru, Karnataka, India Vlaunchu Full time ₹ 10,00,000 - ₹ 15,00,000 per year
 

Job Title: Associate Manager / Manager – Digital Marketing (Ed-Tech)
Location: Bangalore, India
Work Mode: Work from Office (Mandatory)
Notice Period: Immediate to 15 Days
Week-Off: Saturday & Sunday (Subject to Business Needs)

Job Summary:

We are looking for an experienced and driven Associate Manager / Manager – Digital Marketing with a background in the Ed-Tech industry to join our Bangalore team. The ideal candidate will bring 6–10 years of hands-on digital marketing experience, with a proven track record of revenue generation and growth through strategic digital campaigns.

Key Responsibilities:

  • Strategic Campaign Planning: Design and execute end-to-end performance marketing strategies tailored for the Ed-Tech audience, including lead generation for student enrollments, B2B education services, and more.

  • Channel Ownership: Run and optimize campaigns across Google Ads, Facebook, Instagram, LinkedIn, and email marketing platforms to drive qualified traffic and conversions.

  • Revenue Growth: Focus on maximizing ROI and cost-efficiency by targeting the right audience, using lookalike strategies, funnel optimizations, and budget alignment to increase enrollment or sales numbers.

  • SEO & SEM: Lead organic and paid initiatives, with a focus on long-tail keywords and content marketing strategies suited for education products and services.

  • Analytics & Reporting: Track campaign KPIs (CAC, CPL, ROAS, LTV) using Google Analytics and marketing dashboards. Provide actionable insights and continuous improvement plans.

  • CRM & Email Automation: Build and manage student/lead nurture campaigns using CRM tools and email marketing platforms.

  • Influencer & PR Coordination: Collaborate with educational influencers, webinars, YouTube educators, and PR agencies for brand credibility and content reach.

  • Team Leadership: Manage a small team of digital marketers and freelancers, assigning responsibilities and ensuring deliverables are met in line with campaign timelines.

  • Market Insights: Stay updated with trends in the Ed-Tech space, including competitor movements, new platforms (like Quora/Reddit), and student behavior shifts.

Qualifications:

  • Experience: 6 to 10 years in digital marketing with recent or strong experience in Ed-Tech

  • Education: Bachelor's or Master's in Marketing, Business Administration, or related fields

  • Tools Expertise: Google Ads, Meta Ads, Google Analytics, SEO tools (Ahrefs, SEMrush), CRM platforms (HubSpot, Zoho), Email tools (Mailchimp, SendGrid)

  • Certifications: Preferred – Google Ads, Google Analytics, Meta Blueprint, HubSpot Inbound Certification

Preferred Attributes:

  • Prior experience running campaigns for student enrollment funnels

  • Familiarity with Ed-Tech customer personas (students, parents, institutions)

  • Experience in handling campaigns for course promotions, webinars, and online certifications

  • Creative and analytical with strong attention to detail

  • Ability to thrive in a fast-paced, deadline-driven Ed-Tech marketing environment

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